Dan Buettner, the cofounder of Austin-based Blue Zones Kitchen, which makes and sells meals designed for longer living, wants more people to live to 100.
Why it matters: Americans are spending a lot in their search for wellness, and Buettner's "secrets for living longer" don't require big bucks.
In fact, he believes the key is eating beans.
Buettner says that people in Blue Zones — areas of the world with the highest concentrations of centenarians — eat mostly plant-based meals, exercise as part of daily life, and are spiritual, social and have a strong sense of purpose.
Yes, but: Not everyone agrees that Blue Zones are the key to longevity — some scientists claim the concept is founded on spotty data.
Catch up quick: Buettner has an Emmy-winningNetflix series and is a former Guinness World Record distance cycling holder.
Between the lines: He lives in Miami, but Blue Zones Kitchen is based in Austin because he cofounded the initiative with Matt O'Hayer, founder of Austin-based Vital Farms Eggs, and counts former Whole Foods CEO John Mackey as a partner.
Buettner spoke with Axios about how he starts and ends his day:
🕖 What time do you wake up? 7am.
🥣 What's the first thing you eat? Homemade minestrone at 11am.
