Meanwhile Brewing and Zilker Brewing have collaborated to market a beer for the eclipse. Photo: Bob Gee/Axios
This Monday afternoon's eclipse is definitely going to be a beer-chips-and-guac event.
Why it matters: Everyone is cashing in on our astronomical moment.
Zoom out: The Simons Foundation, which promotes science and math research, has partnered with breweries across the path of totality — including Meanwhile Brewing, Zilker Brewing and Austin Beerworks — to create special edition eclipse-inspired beers, like the above 1:36pm Hazy IPA we found at H-E-B.