An Amazon Prime Video billboard campaign above the Sunset Strip in West Hollywood promotes the new movie 'Road House' with Jake Gyllenhaal. Photo: AaronP/Bauer-Griffin/GC Images
South by Southwest is back and so is our daily panel picker.
What's happening: We'll bring a curated selection of panels, activations and parties we're eyeing at SXSW each day.
👽 Discover the next steps after inevitable alien contact in the panel "Finding E.T.: Then What?" at the JW Marriott at 11:30am.
🧺 Air your dirty laundry at the Tide Laundry Experience, an activation that promises "the introduction of the biggest laundry innovation of the 21st century." A conveyor belt that bears your hamper to your parents? At Wanderlust, 12-8pm.
🍿 Catch the 6pm world premiere of Jake Gyllenhaal's "Road House" remake, at the Paramount Theatre.
🎥 Watch "Secret Mall Apartment," a documentary about eight Rhode Islanders who covertly lived inside a Providence mall for four years. At the Alamo on South Lamar at 9:45pm.