Mar 8, 2024 - News

Day One: SXSW panel picker

A billboard with "Road House" in big letters and a photo of Jake Gyllenhaal.

An Amazon Prime Video billboard campaign above the Sunset Strip in West Hollywood promotes the new movie 'Road House' with Jake Gyllenhaal. Photo: AaronP/Bauer-Griffin/GC Images

South by Southwest is back and so is our daily panel picker.

What's happening: We'll bring a curated selection of panels, activations and parties we're eyeing at SXSW each day.

👽 Discover the next steps after inevitable alien contact in the panel "Finding E.T.: Then What?" at the JW Marriott at 11:30am.

🧺 Air your dirty laundry at the Tide Laundry Experience, an activation that promises "the introduction of the biggest laundry innovation of the 21st century." A conveyor belt that bears your hamper to your parents? At Wanderlust, 12-8pm.

📺 Check out Prime Video's transformation of Hotel San José from 12-6pm today for the upcoming series "Fallout," which premieres April 12.

🤑 Get the answer to that question we've all been asking at the session "How to Sell Your Company for a Billion Dollars," at 4pm at the Hilton downtown.

🍿 Catch the 6pm world premiere of Jake Gyllenhaal's "Road House" remake, at the Paramount Theatre.

🎥 Watch "Secret Mall Apartment," a documentary about eight Rhode Islanders who covertly lived inside a Providence mall for four years. At the Alamo on South Lamar at 9:45pm.

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