Oct 17, 2022 - Things to Do

Yungblud's chewed gum necklaces on display in Austin

A necklace from the "Masterpieces" collection, a partnership between artist Yungblud, jeweler Greg Yuna and 5 Gum. Fifteen necklaces, which include chewed gum from Yungblud, are being auctioned off. Photo courtesy of 5 Gum.

Before English pop-punk artist Yungblud arrived at ACL Music Festival, he had chewed 15 pieces of gum before every show of his U.S. tour.

Why it matters: Those chewed pieces of bright blue 5 Gum were carefully collected and made into luxury jewelry ā€” yes, you heard us right ā€” which was displayed in Austin this weekend during ACL Music Fest.

Details: New York City luxury jeweler and artist Greg Yuna collaborated with 5 gum and Yungblud to create the "Masterpieces" campaign.

  • No two necklaces are the same, but each one features a chewed piece of gum as the centerpiece, encased in leucite.
  • White diamonds and a charm engraved with the 5 Gum logo, Yungblud's initials and Yuna's signature stamp surrounds the gum pendant, which hangs on a 14K white gold chain.
One of the 15 necklaces hanging at SoHo House in Austin. Photo: Nicole Cobler/Axi

Zoom in: Yungblud, Yuna and 5 Gum officials announced the partnership at a launch party at Austin's SoHo House on Sunday, launching the bidding that morning on Ebay.

  • The bidding will run through Oct. 26, and proceeds will benefit the National Independent Venue Foundation.

What they're saying: "I love that some of my pre-show energy and memory of each performance will forever live in the jewelry pieces that Greg Yuna created," Yungblud said in a statement. "I truly cannot wait for my fans to see and own them."

Flashback: Yungblud was a crowd favorite at ACL in 2018 when he delivered a high-energy performance despite being in a pink leg cast and wheelchair after breaking a bone ahead of the festival.

avatar

Get more local stories in your inbox with Axios Austin.

šŸŒ±

Support local journalism by becoming a member.

Learn more

More Austin stories

No stories could be found

Austinpostcard

Get a free daily digest of the most important news in your backyard with Axios Austin.

šŸŒ±

Support local journalism by becoming a member.

Learn more