Round Rock-based Dell unveils new products, partnerships

State of play: Dell unveiled an expansion to APEX — its cloud service portfolio — launching new cloud offerings designed to help organizations easily store and protect their data.

• The tech giant also announced a partnership with cloud data company Snowflake, which will combine Dell storage systems with Snowflake's cloud data technology.

What they're saying: The future of Dell isn't just about the PC, co-chief operating officer Chuck Whitten told Axios.

• "We didn't talk a lot about the PC or the server or the storage device" at Dell World, Whitten said. "It's about the future of the company."

What's next: This year's event marked the first since Dell's decision to spin off its ownership stake in VMware, a cloud computing and virtualization software company.

• Whitten said the move was a reminder to the world that "we are not a VMware cloud stack competing against the other cloud stacks."
• "Think of Dell as the center of a multi-cloud ecosystem, where you can pick the cloud stack of your choice," he added.