Feb 10, 2022 - Business

Austin businesses gear up for Galentine's Day

Illustration of a heart with an arrow through it. The tip of the arrow is the Axios A logo.

Illustration: Allie Carl/Axios

Valentine's Day is around the corner, and that means it's time to grab your besties and celebrate friendship on Feb. 13, or Galentine's Day.

Reality check: No, it's not an official holiday. And sure, it was created by Leslie Knope, a fictional character from the popular TV show "Parks and Recreation." And yes, it's cheesy and kind of embarrassing to say "Galentine's Day" aloud.

But, but, but: Isn't it secretly … nice?

Here are ideas for your Galentine's Day:

🛍 Shop at the Hill Country Galleria's Galentine's Day wine walk Thursday from 4-8pm. Guests get maps to guide them through participating shops with sips, sales and specials.

🧇 Eat waffles and jam to the music at Trace Austin's Rihanna-themed drag queen brunch, with showtimes Sunday at noon and 2pm. Brunch, which includes drink specials and an all-you-can-eat waffle bar ($15/person), will extend from 3-10pm.

🥃 Head to Fierce Whiskers on Sunday from 12-4pm for Frida Friday ATX's "All Our Besties" Galentine's market, which aims to amplifies BIPOC, queer and emerging creatives. Look for photo opportunities, a live DJ, a Selena drag performance, speciality cocktails and food truck popups.

🎨 Paint a one-of-a-kind creation at Painting With a Twist's Galentine's Day event on Sunday from 4-6pm.

☕️ Sip tea or enjoy brunch at Georgetown's Rivery Coffeehouse and Desserts on Saturday and Sunday.

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