LeBron James speaks to 2020 high school graduates on May 16. Photo: Getty Images/Getty Images for EIF & XQ

LeBron James is launching a voting rights organization that aims to inspire African Americans to register to vote and go to the polls for the 2020 presidential election this November, the New York Times reports.

What he''s saying: “Because of everything that’s going on, people are finally starting to listen to us — we feel like we’re finally getting a foot in the door,” James told the Times in a Wednesday phone interview.

  • "How long is up to us. We don’t know. But we feel like we’re getting some ears and some attention, and this is the time for us to finally make a difference," James told the Times.
  • James further explained he plans to use social media to fight voter suppression. To date, his political participation has largely been limited to social media posts and making a campaign appearance at one rally for then-candidate Hillary Clinton in 2016.

The big picture: The formation of the new organization — called More Than a Vote — is the NBA star's most significant move into electoral politics, per the Times.

  • The group includes other high-profile black basketball players including Trae Young, Skylar Diggins-Smith and Jalen Rose.

Go deeper: Michael Jordan pledges $100M to racial equality

Go deeper

Race's media moment

Photo Illustration: Aïda Amer/Axios. Photos: Photo by David J. & Janice L. Frent/Corbis via Getty Images, NY Daily News via Getty Images, Bettmann / Contributor, Dave Rushen/SOPA Images/LightRocket via Getty Images, Star Tribune via Getty Images.

Across every type of media — music, television, books, podcasts and more — messages about fighting systemic racism and driving social change are topping the charts and dominating the country's attention span.

Why it matters: Just as the late 1960s propelled new soundtracks, movies and shows about social justice, media today will serve as a lasting record of this moment in America's history.

Updated Jul 10, 2020 - Health

U.S. coronavirus updates

Data: The COVID Tracking Project; Map: Andrew Witherspoon/Axios

South Carolina restaurants and bars will have to close alcohol sales by 11 p.m., beginning Saturday, under an order issued Friday by Gov. Henry McMaster.

The big picture: The U.S. had another record single-day spike of 63,200 new coronavirus cases from Thursday. COVID-19 cases in South Carolina have increased, with 21,560 cases recorded in the last two weeks.

Voters head to the polls for key primaries in Kentucky and New York

Brooklyn Museum polling site, June 23, New York City. Photo: Angela Weiss/AFP/Getty Images

Primary elections initially delayed by the coronavirus are taking place on Tuesday in North Carolina, Virginia, Mississippi, Kentucky and New York.

The big picture: Establishment-backed candidates have been pitted against progressive challengers in several of the Democratic congressional primaries being held Tuesday — including one race that could see the powerful chairman of the House Foreign Affairs Committee unseated after 16 terms in Congress.