Kim Kardashian sued for alleged crypto pump and dump scheme

• The filing alleges the "improper promotional activities" created the kind of demand that enabled the defendants named in the suit to sell their tokens for "substantial profits."
• Within a month of Kardashian’s Instagram post on June 14, 2021, specifically, the token’s price fell 98%, the lawsuit says.
• Representatives for Kardashian, Mayweather, Pierce and the company did not immediately respond to requests for comment.

The big picture: Celebrities have rushed to endorse or invest in crypto as interest has exploded.

• About $30 billion flooded into the digital asset category last year — almost four times the previous record of $8 billion in 2018.