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Sen. Kamala Harris takes a selfie on the campaign trail. Photo: Chip Somodevilla/Getty Images

In a crowded 2020 race, Sen. Kamala Harris' consistency in national polls is impressive as a top 5 Democratic candidate, but her placement among voters is still mismatched, Molly Ball writes for the latest TIME magazine cover story.

“People like Harris too; they just can’t quite place her. Like the acquaintance you recognize but can’t recall how you met, she seems both familiar and yet mysterious. Is she a liberal or a moderate, establishment or populist, reformer or radical?”

The state of play: Harris' polling numbers in her home state of California have been woeful, with the junior senator falling way behind candidates Elizabeth Warren, Joe Biden and Bernie Sanders, who are consistently polling around at least 20% each.

  • Harris, meanwhile, is at about 8%, according to a Public Policy Institute of California poll that had her at 19% in July.
  • "Harris’ message has been muddled and her agenda unclear," writes Los Angeles Times columnist George Skelton, who has covered politics and government for more than 50 years. "That shouldn’t be a surprise given her unremarkable record as state attorney general. She was overly cautious."

The big picture: Critics say Harris is sometimes elusive in her policy plans, but her supporters picture her taking on President Trump on the national debate stage with "her icy prosecutor’s glare," per TIME.

  • "This guy has completely trampled on the rule of law, avoided consequence and accountability under law," Harris told TIME when asked about Trump. "For all the sh-t people give me for being a prosecutor, listen. I believe there should be accountability and consequence."

Harris fired a few successful shots at Joe Biden during the first debate over his opposition to federally mandated busing in the '70s, but has yet to follow up with any plan or position of her own.

  • Her tendency to prioritize pragmatism over sweeping ideas has caused her to lose out on activist support, while she has at the same time positioned herself too far left for most moderates, Time reports.

The bottom line, per Molly Ball: "Campaigning to fix what keeps people up at night, she might just cure America’s insomnia by putting us to sleep with platitudes."

Go deeper: Kamala Harris' campaign says it raised $11.6 million in Q3

Go deeper

Stark reminder for America's corporate leaders

Rosalind "Roz" Brewer is about to become only the second Black woman to permanently lead a Fortune 500 company. She starts as Walgreens CEO on March 15.

Why it matters: It's a stark reminder of how far corporate America's top decision-makers have to go during an unprecedented push by politicians, employees and even a stock exchange to diversify their top ranks.

Ina Fried, author of Login
Updated 28 mins ago - Technology

Apple's quarterly sales top $100 billion for first time

Credit: Apple

Spurred by strong sales of the latest iPhones, Apple reported it took in a record $111 billion in revenue for the three months ended Dec. 31, as the company crushed expectations.

Why it matters: The move showed even a pandemic didn't dull demand for Apple's latest smartphones.

48 mins ago - Technology

Facebook stock whipsaws amid ad targeting concerns

Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images

Facebook's stock showed volatility in after-hours trading Wednesday, despite adding users and beating on top and bottom lines.

Why it matters: Investors seem spooked by proposed changes to user data collection by Apple that would impact Facebook's ad business, in addition to perennial threats of new federal privacy regulations.