Mar 19, 2019

JW Player expands its video ads business

Illustration: Lazaro Gamio/Axios

JW Player, a technology company that powers the videos that run on many publishers' websites, is expanding its ads business by adding three new partners to its video ad product, the company tells Axios.

Why it matters: JW Player has been used by thousands of publishers for years to reliably deliver video, but now, it wants to use that technology to help publishers more reliably deliver quality ads.

Driving the news: The company initially launched its Video Player Bidding tool last year with an exclusive partnership with SpotX, one of the biggest suppliers of video ads. As of Tuesday, it’s expanding by adding three new partners that supply ad inventory, including EMX, PubMatic and Telaria. 

  • "While video advertising is one of the fastest growing digital formats, generating millions in revenue for media companies across the globe, it is also one that is fraught with challenges and complexity," said Brian Rifkin, co-founder and head of strategic partnerships for JW Player. Rifkin hopes the new Video Player Bidding tool can solve that problem.
  • Rifkin thinks that adding new partners will bring even greater advertising demand to the media companies it serves, while giving its ad partners both access to quality publishers and the scale to reach their desired audiences. 

The big picture: This is crucial because the platforms that have that scale right now, primarily Google and Facebook, are very efficient, but sometimes surface ads against content that’s not vetted. 

Go deeper: The growing threat for advertising's biggest players

Go deeper

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 4 p.m. ET: 649,904 — Total deaths: 30,249 — Total recoveries: 137,319.
  2. U.S.: Leads the world in cases. Total confirmed cases as of 4 p.m. ET: 116,505 — Total deaths: 1,891 — Total recoveries: 921.
  3. Federal government latest: President Trump is considering a quarantine on New York, parts of New Jersey and Connecticut. He signed a $2 trillion stimulus bill to give businesses and U.S. workers financial relief.
  4. State updates: Alaska is latest state to issue a stay-at-home order — New York is trying to nearly triple its hospital capacity in less than a month and has moved its presidential primary to June 23. Some Midwestern swing voters that supported Trump's handling of the virus less than two weeks ago are now balking at his call for the U.S. to be "opened up" by Easter.
  5. World updates: In Spain, over 1,400 people were confirmed dead between Thursday to Saturday.
  6. 🚀 Space updates: OneWeb filed for bankruptcy amid the novel coronavirus pandemic.
  7. Hollywood: Tom Hanks and Rita Wilson return to U.S. after being treated for coronavirus
  8. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk
  9. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Coronavirus updates: Italy reports 889 deaths since Friday

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens and confirmed plus presumptive cases from the CDC

Italy has reported 889 new deaths since Friday. The country has the highest death count from the novel coronavirus.

The big picture: The U.S. leads the world in confirmed coronavirus cases, as the number of global cases nears 650,000. Governments around the world are trying to curb the medical and financial fallout of COVID-19, as infections surge across Europe and the U.S.

Go deeperArrowUpdated 1 hour ago - Health

Trump weighs quarantine of New York, New Jersey and Connecticut

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

President Trump said on Saturday he is considering a "short term" quarantine of New York, New Jersey and parts of Connecticut — states that have already taken steps to quarantine residents and promote social distancing.

The big picture: With 112,000 people infected, the U.S. has the most COVID-19 cases in the world, exceeding China and Italy, per data from Johns Hopkins. A second wave of American cities, including Boston, Detroit, New Orleans and Philadelphia, are reporting influxes of cases.

Go deeperArrowUpdated 2 hours ago - Health