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Former White House communications official Josh Raffel joins Juul

Josh Raffel and Jared Kushner
Josh Raffel (R) with Jared Kushner (C) in New York City in 2013. Photo: Paul Bruinooge/Patrick McMullan via Getty Images

Former White House deputy communications director Josh Raffel is joining the e-cigarette company Juul Labs as its vice president of corporate communications.

Why it matters: Raffel is known to have high-level relationships at major print publications and the TV networks, and was the go-to communications official in the White House in moments of crisis, per Axios' Jonathan Swan. He joins Juul as the company attempts to navigate a federal investigation into youth vaping.