Updated Nov 7, 2019

Juul halts sales of mint flavored e-cigarettes

The only flavors Juul will sell are menthol and tobacco flavors. The Food and Drug Administration has ordered e-cigarette product makers to devise a plan to keep their devices away from minors, declaring use by teens has reached an "epidemic proportion". Photo: Scott Olson/Getty Images

Juul, the nation's largest maker of vaping products, announced Thursday it will freeze sales of its popular mint flavor, leaving only menthol and tobacco flavors available, amid looming Trump administration plans to ban all flavors of e-cigarettes, including mint.

Why it matters: Mint accounts for about 70% of Juul’s U.S. sales. Menthol only accounts for about 10%, while tobacco makes up roughly 20%, a person familiar with the matter tells Axios.

The big picture: Two studies were released this week on mint's rising popularity among teens next to fruit varieties:

  • Juul's mint is the most popular for teens in 12th and 10th grades, and the second most popular among 8th graders.
  • About 1.2 million teenagers use either menthol or mint flavors, one of the studies notes.

Go deeper: "Significant increase" in teens vaping menthol or mint flavored e-cigarettes

Go deeper

Juul's very bad, no good rotten year

Illustration: Aïda Amer/Axios

In the past year, Juul has gone from exceeding its 2018 projections and becoming a venture capital fundraising machine to being regulators' favorite punching bag.

Driving the news: Juul, the nation's largest maker of vaping products, announced Thursday it will freeze sales of its popular mint flavor, leaving only menthol and tobacco flavors available, as it tries to stay ahead of the looming crackdown on vaping by the Trump administration.

Go deeperArrowNov 8, 2019

Trump worries ban on flavored vape products could boost illegal sales

President Trump speaks during a listening session on youth vaping of e-cigarettes. Photo: Alex Wong/Getty Images

During a televised meeting at the White House on Friday with special interest groups from the health community, President Trump expressed concern as to whether flavored vaping products would "come here illegally" if his administration banned them.

Why it matters: The meeting comes two months after Trump announced intentions to propose a nationwide ban, which has since stalled. Several reports indicate that some conservative leaders rallied against the ban, arguing the president could lose votes in key states.

Go deeperArrowNov 23, 2019

Juul's $1 billion recovery plan

Photo: Justin Sullivan/Getty Images

Juul Labs' new CEO, K.C. Crosthwaite, who joined the company in September, is moving quickly to try to reposition the company amid an onslaught of regulatory, research and business setbacks, a Juul official tells Axios.

Why it matters: The company will unveil Tuesday its plan to cut nearly $1 billion next year, including cuts to marketing and government affairs.

Go deeperArrowNov 12, 2019