Nov 6, 2019

Mint-flavored vapes winning over teens

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Data: Cullen, et. al, 2019, "e-Cigarette Use Among Youth in the United States, 2019"; Chart: Andrew Witherspoon/Axios

Juul's mint flavor has become the most popular e-cigarette flavor for teens in 12th and 10th grades and the second most popular in 8th grade, an NIH-funded study published in JAMA shows. A second JAMA study found that mint and menthol's popularity among all e-cigarette brands is also rising.

Why it matters: The Trump administration is expected to move forward this week with a ban on flavored vape products, except for tobacco and menthol flavors, and Juul has already said it will stop selling all flavors except tobacco, mint and menthol.

By the numbers: About 1.6 million high school and middle school students have used fruit-flavored e-cigarettes in the last 30 days. About 1.2 million use either menthol or mint flavors, one of the studies notes.

Meanwhile, the Food and Drug Administration has been investigating Juul's advertising and marketing practices.

  • Reuters reported Tuesday that in 2015, Juul had disregarded early evidence it was enticing teens to use its product and ultimately become addicted. Its nicotine blend was so potent, engineers tried to create a fail safe with a lesser a dosage. The notion was delayed.

What to watch: Will teens switch to menthol- or tobacco-flavored vape pods, when that's all that's left?

Go deeper

Juul halts sales of mint flavored e-cigarettes

The only flavors Juul will sell are menthol and tobacco flavors. The Food and Drug Administration has ordered e-cigarette product makers to devise a plan to keep their devices away from minors, declaring use by teens has reached an "epidemic proportion". Photo: Scott Olson/Getty Images

Juul, the nation's largest maker of vaping products, announced Thursday it will freeze sales of its popular mint flavor, leaving only menthol and tobacco flavors available, amid looming Trump administration plans to ban all flavors of e-cigarettes, including mint.

Why it matters: Mint accounts for about 70% of Juul’s U.S. sales. Menthol only accounts for about 10%, while tobacco makes up roughly 20%, a person familiar with the matter tells Axios.

Go deeperArrowUpdated Nov 7, 2019

Juul's very bad, no good rotten year

Illustration: Aïda Amer/Axios

In the past year, Juul has gone from exceeding its 2018 projections and becoming a venture capital fundraising machine to being regulators' favorite punching bag.

Driving the news: Juul, the nation's largest maker of vaping products, announced Thursday it will freeze sales of its popular mint flavor, leaving only menthol and tobacco flavors available, as it tries to stay ahead of the looming crackdown on vaping by the Trump administration.

Go deeperArrowNov 8, 2019

CDC confirms 2,807 hospital cases of lung injury linked to vaping

Photo: Eva Hambach/AFP/Getty Images

There are 2,807 confirmed hospital cases of lung injury associated with vaping in all 50 states, Washington, D.C. and two U.S. territories, the Centers for Disease Control and Prevention reports as of Feb 18.

What's new: Because of the consistent declines in new EVALI cases since Sept. 2019, as well as the identification of vitamin E acetate as a primary cause of EVALI, Tuesday's report will be the final CDC update on the number of hospitalized EVALI cases and deaths nationally.

Go deeperArrowUpdated Feb 25, 2020 - Health