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Expand chart
Data: Cullen, et. al, 2019, "e-Cigarette Use Among Youth in the United States, 2019"; Chart: Andrew Witherspoon/Axios

Juul's mint flavor has become the most popular e-cigarette flavor for teens in 12th and 10th grades and the second most popular in 8th grade, an NIH-funded study published in JAMA shows. A second JAMA study found that mint and menthol's popularity among all e-cigarette brands is also rising.

Why it matters: The Trump administration is expected to move forward this week with a ban on flavored vape products, except for tobacco and menthol flavors, and Juul has already said it will stop selling all flavors except tobacco, mint and menthol.

By the numbers: About 1.6 million high school and middle school students have used fruit-flavored e-cigarettes in the last 30 days. About 1.2 million use either menthol or mint flavors, one of the studies notes.

Meanwhile, the Food and Drug Administration has been investigating Juul's advertising and marketing practices.

  • Reuters reported Tuesday that in 2015, Juul had disregarded early evidence it was enticing teens to use its product and ultimately become addicted. Its nicotine blend was so potent, engineers tried to create a fail safe with a lesser a dosage. The notion was delayed.

What to watch: Will teens switch to menthol- or tobacco-flavored vape pods, when that's all that's left?

Go deeper

5 hours ago - Politics & Policy

Kellyanne Conway's parting power pointers

Kellyanne Conway addresses the 2020 Republican National Convention. Photo: Nicholas Kamm/AFP via Getty Images

Kellyanne Conway has seen power exercised as a pollster, campaign manager and senior counselor to President Trump. Now that his term in office has concluded, she shared her thoughts with Axios.

Why it matters: If there's a currency in this town, it's power, so we've asked several former Washington power brokers to share their best advice as a new administration and new Congress settle in.

5 hours ago - Politics & Policy

GOP holdouts press on with plans to crush Cheney

Screenshot of emails to a member of Congress from individuals who signed an Americans for Limited Government petition against Rep. Liz Cheney. Photo obtained by Axios

Pro-Trump holdouts in the House are forging ahead with an uphill campaign to oust Rep. Liz Cheney as head of the chamber's Republican caucus even though Minority Leader Kevin McCarthy told them to back down.

Why it matters: What happens next will be a test of McCarthy's party control and the sincerity of his opposition to the movement. Cheney (R-Wyo.) is seen as a potential leadership rival to the California Republican.

Democrats aim to punish House GOP for Capitol riot

Speaker Nancy Pelosi passes through a newly installed metal detector at the House floor entrance Thursday. Photo: Drew Angerer/Getty Images

House Democrats plan to take advantage of corporate efforts to cut funding for Republicans who opposed certifying the 2020 election results, with a plan to target vulnerable members in the pivotal 2022 midterms for their role in the Jan. 6 violence.

Why it matters: It's unclear whether the Democrats' strategy will manifest itself in ads or earned media in the targeted races or just be a stunt to raise money for themselves. But the Capitol violence will be central to the party's messaging as it seeks to maintain its narrow majorities in Congress.