Illustration: Lazaro Gamio/Axios

Juul's competitors are attracting customers with cheaper products and fruity flavors that Juul no longer sells in retail stores, CNBC reports.

The big picture: When Juul decided to self-regulate in response to mounting FDA concerns, its rivals pounced on the opportunity to boost their own sales.

  • NJOY began selling its Ace e-cigarettes for $0.99 last year in stores, compared to Juul's $34.99 online device. It also sells fruity flavors, like watermelon twist and blueberry, which critics say attract teens.
  • While Juul still dominates the e-cigarette market, its sales have fallen slightly.

My thought bubble: If we're going to get a grasp on the teen vaping epidemic, relying on Juul to self-regulate isn't going to work. The market is obviously too lucrative.

Go deeper: Juul's growing kids crisis

Go deeper

Supreme Court rejects GOP push to cut absentee ballot deadline in N.C.

Photo: Robert Alexander/Getty Images

The Supreme Court on Wednesday rejected an attempt by conservatives to shorten North Carolina's deadline for mail-in ballots from nine to three days.

The big picture: This is the latest of a series of decisions over mail-in ballot deadlines in various states.

Hurricane Zeta makes landfall on Louisiana coast as Category 2 storm

A satellite image of Hurricane Zeta. Photo: National Hurricane Center/NOAA

Hurricane Zeta made landfall along the southeastern coast of Louisiana as a Category 2 storm on Wednesday, bringing with it "life-threatening storm surge and strong winds," per the National Hurricane Center.

What's happening: The hurricane was producing maximum sustained winds of nearly 110 mph and stronger gusts.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: Biden ahead in Wisconsin, Michigan as cases surge in the Midwest.
  2. Health: Surge "is real" and not just caused by more tests, Trump's testing czar saysMask mandates help control rise in hospitalizations Some coronavirus survivors have "autoantibodies."
  3. Business: Surge is sinking consumer confidence Testing is a windfall.
  4. World: Europe faces "stronger and deadlier" coronavirus wave France imposes lockdown as Macron warns of overwhelming second COVID wave Germany to close bars and restaurants for a month.
  5. Sports: Boston Marathon delayed as COVID-19 surges MLB to investigate Dodgers player who joined celebration after positive COVID test.