At the same time as Juul is facing a regulatory crackdown and damaging headlines in America, it's also entering the Chinese market — the world's largest market of smokers, Reuters reports.
The big picture: While China has more than 300 million smokers, it also already has several Juul competitors. The government has also launched anti-smoking campaigns and has said that China's e-cigarette laws will eventually resemble Europe's. It has also launched its products in South Korea, Indonesia and the Philippines.
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