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Photos: John Deere, Ina Fried/Axios; Illustration: Rebecca Zisser

John Deere has quietly opened an office in San Francisco as the agriculture machinery giant looks to expand its efforts in computer vision and machine learning. Leading up John Deere Labs, as the office is known, is Alex Purdy, a former Boston Consulting Group principal who joined Deere about a year ago.

Purdy aims to hire 8-12 people, though he recognizes the company may need to be flexible given the fierce competition in the areas in which Deere is hiring.

"We're going to be a little bit opportunistic," Purdy said.

So why is Deere doing this? Though not well-known in the tech industry, Deere has been a pioneer in autonomous technology, having had tractors capable of moving themselves for years. Self-driving tractors free the farmer sitting on the rig to focus on more pressing tasks, such as monitoring where seeds and chemicals are getting placed, among other things.

Food needs are expected in the coming decade even as the amount of land devoted to farmland remains relatively stagnant. That means getting more productivity out of the same fields.

Why SF? Deere was already spending a lot of time in the Bay Area meeting with various partners. "We found ourselves renting hotel rooms quite a bit," said Purdy.

Ina Fried / Axios

By opening an office here, the company hopes to bring a little bit of the heartland to San Francisco, with plans to put a harvest simulator in the lobby.

"We've actually had three or four people knock on the glass," Purdy said, all asking "are you selling tractors here?"

Go deeper

3 mins ago - Health

CDC panel: COVID vaccines should go to health workers, long-term care residents first

Hospital staff work in the COVID-19 intensive care unit in Houston. Photo: Go Nakamura via Getty

Health-care workers and nursing home residents should be at the front of the line to get coronavirus vaccines in the United States once they’re cleared and available for public use, an independent CDC panel recommended in a 13-1 emergency vote on Tuesday, per CNBC.

Why it matters: Recent developments in COVID-19 vaccines have accelerated the timeline for distribution as vaccines developed by Pfizer and Moderna undergo the federal approval process. States are preparing to begin distributing as soon as two weeks from now.

Obama: Broad slogans like "defund the police" lose people

Snapchat.

Former President Barack Obama told Peter Hamby on the Snapchat original political show "Good Luck America" that "snappy" slogans such as "defund the police" can alienate people, making the statements less effective than intended.

What he's saying: "You lost a big audience the minute you say it, which makes it a lot less likely that you're actually going to get the changes you want done," Obama told Hamby in an interview that will air Wednesday morning at 6 a.m. EST on Snapchat.

Nasdaq's ultimatum

Photo: Kelly Sullivan/Getty Images

New diversity and inclusion rules are on the table for some of America's most powerful corporations, courtesy of one of its most powerful stock exchanges.

What's new: Nasdaq is threatening to delist companies that won't move toward having at least one woman and at least one underrepresented minority or LGBTQ person on their corporate boards.

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