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Photos: John Deere, Ina Fried/Axios; Illustration: Rebecca Zisser

John Deere has quietly opened an office in San Francisco as the agriculture machinery giant looks to expand its efforts in computer vision and machine learning. Leading up John Deere Labs, as the office is known, is Alex Purdy, a former Boston Consulting Group principal who joined Deere about a year ago.

Purdy aims to hire 8-12 people, though he recognizes the company may need to be flexible given the fierce competition in the areas in which Deere is hiring.

"We're going to be a little bit opportunistic," Purdy said.

So why is Deere doing this? Though not well-known in the tech industry, Deere has been a pioneer in autonomous technology, having had tractors capable of moving themselves for years. Self-driving tractors free the farmer sitting on the rig to focus on more pressing tasks, such as monitoring where seeds and chemicals are getting placed, among other things.

Food needs are expected in the coming decade even as the amount of land devoted to farmland remains relatively stagnant. That means getting more productivity out of the same fields.

Why SF? Deere was already spending a lot of time in the Bay Area meeting with various partners. "We found ourselves renting hotel rooms quite a bit," said Purdy.

Ina Fried / Axios

By opening an office here, the company hopes to bring a little bit of the heartland to San Francisco, with plans to put a harvest simulator in the lobby.

"We've actually had three or four people knock on the glass," Purdy said, all asking "are you selling tractors here?"

Go deeper

Updated 10 hours ago - Politics & Policy

U.S. sounds alarm on Ukraine

Conscripts line up at a Russian railway station yesterday before departing for Army service. Photo: Sergei Malgavko/TASS via Getty Images

The Biden administration is "deeply concerned" by new intelligence — detailed for Axios and other outlets — showing Russia stepping up preparations to invade Ukraine as soon as early 2022.

Why it matters: Most of this was known from public sources and satellite imagery, but the administration is sending a stronger signal by releasing specific details from the intelligence community.

12 hours ago - Economy & Business

CNN fires Chris Cuomo

Photo: Kevin Mazur/Getty Images for CNN

CNN said Saturday evening it has fired one of its star anchors, Chris Cuomo, following new revelations from a legal review made by the company into Cuomo's involvement in the management of his brother's sexual harassment scandal.

Why it matters: Saturday's firing speaks to how much pressure CNN was under by employees and critics to address Cuomo's behavior.

Updated 13 hours ago - Energy & Environment

Electric car prices could go up before they come down

Illustration: Eniola Odetunde/Axios

The secret to affordable electric vehicles is cheaper batteries. But after years of falling prices, battery costs are now headed in the wrong direction.

Why it matters: Costlier batteries could drive up the price of electric vehicles — threatening the auto industry's transition away from fossil fuels, and, in turn, society's fight against climate change.

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