2020 candidate and former Vice President Joe Biden launched his campaign inside a union hall in Pittsburgh, Pennsylvania, on Monday with an appeal to the blue collar workers who helped hand Trump his electoral college victory in 2016.

"There are three basic reasons why I am running for president of the United States. First, to restore the soul of the nation. The second is to rebuild the backbone of the nation. And the third is to unify this nation. We always do better when we act as one America."

The big picture: On the heels of this morning's attacks by President Trump over earning the endorsement of the nation's largest firefighter's union, Biden told a largely white crowd: "I make no apologies. I am a union man." Biden used the rally to endorse a $15 minimum wage, call for free community college and the prohibition of "non-compete" agreements for low-wage workers, and advocate for a public option instead of Medicare for All.

Other highlights:

  • In striking a pro-labor tone, Biden took aim at Trump's economic policies and vowed to roll back the Republican tax cuts.
  • He lauded organized labor and berated Wall Street leaders and companies that used the Trump tax cuts to purchase their stocks.
  • "The country wasn't built by Wall Street bankers, CEOs and  hedge fund managers. It was built by you. It was built by the great American middle class. And America, America middle class was built by unions, by you. The stock market is roaring, but you don't feel it," Biden said.
  • The former vice president also sought to appeal for a more hopeful and inclusive vision of America, saying: "The only thing that stands in our way is our broken system that's continually being undermined by our president. Donald Trump is the only president who's decided not to represent the whole country. The president has his base. We need a president that works for all Americans."

Go deeper: Everything you need to know about 2020 candidate Joe Biden

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Facebook boycott organizers share details on their Zuckerberg meeting

Facebook is in the midst of the largest ad boycott in its history, with nearly 1,000 brands having stopped paid advertising in July because they feel Facebook hasn't done enough to remove hate speech from its namesake app and Instagram.

Axios Re:Cap spoke with the boycott's four main organizers, who met on Tuesday with CEO Mark Zuckerberg and other top Facebook executives, to learn why they organized the boycott, what they took from the meeting, and what comes next.

Boycott organizers slam Facebook following tense virtual meeting

Illustration: Sarah Grillo/Axios

Civil rights leaders blasted Facebook's top executives shortly after speaking with them on Tuesday, saying that the tech giant's leaders "failed to meet the moment" and were "more interested in having a dialogue than producing outcomes."

Why it matters: The likely fallout from the meeting is that the growing boycott of Facebook's advertising platform, which has reached nearly 1000 companies in less than a month, will extend longer than previously anticipated, deepening Facebook's public relations nightmare.

Steve Scalise PAC invites donors to fundraiser at Disney World

Photo: Kevin Lamarque-Pool/Getty Images

House Minority Whip Steve Scalise’s PAC is inviting lobbyists to attend a four-day “Summer Meeting” at Disney World's Polynesian Village in Florida, all but daring donors to swallow their concern about coronavirus and contribute $10,000 to his leadership PAC.

Why it matters: Scalise appears to be the first House lawmakers to host an in-person destination fundraiser since the severity of pandemic became clear. The invite for the “Summer Meeting” for the Scalise Leadership Fund, obtained by Axios, makes no mention of COVID-19.