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Photo credit: Lili Sams

Mashable editor-in-chief Jessica Coen is joining Morning Brew as chief content officer, Axios has learned. She will report to CEO Austin Rief.

Why it matters: She's the latest high-profile hire for Morning Brew, which has added dozens of new people since Insider purchased a majority stake in the outlet last fall.

The big picture: The company, which launched in 2017, has been focused mostly on newsletters, but it is starting to branch out as it grows. Today, it has more than 100 people, up from about 60 six months ago.

  • Coen rounds out Morning Brew's editorial leadership team. The company has in the past six months hired several key editors from places like Fortune, Vice Media, Adweek and Hearst.

Details: A longtime tech editor, Coen will lead the publication's expansion into new business lines, like events, video, audio and service journalism.

  • Morning Brew is planning its first slate of original video series, Coen says. It's exploring different business models to support video, which could one day include licensing its intellectual property for a streaming series.
  • It's also looking to beef up its podcasting efforts, and focus more on storytelling on social channels and original features.
  • Coen says the company will continue to focus on original analysis of business news, but will also try to expand more broadly into guidance-driven service journalism via things like explainers, how-to guides and recommendations.
  • "Newsletters will always be Morning Brew's foundational product," Coen told Axios, but the company is trying to expand its reach as its audience grows.
  • Verticals that Morning Brew is investing more in include work, lifestyle, money, innovation, digital culture and the creator economy.

Catch up quick: Coen has been the editor-in-chief at Mashable, a tech-focused news site, for more than four years.

  • She was previously a top editor at various news and media companies, including Jezebel, Gawker, Vocativ, New York Magazine and Vanity Fair.

The bottom line: "Morning Brew is becoming a top media company as it branches outside of business," Coen said. "It uniquely captures and shares the voice of its audience ... That's a very valuable thing and I'm not going to sacrifice that."

Go deeper

Stephen Breyer formally announces retirement from Supreme Court

Photo: Bill O'Leary/The Washington Post via Getty Images

Justice Stephen Breyer on Thursday sent a letter to President Biden formally announcing his retirement from the Supreme Court.

What he's saying: "I enormously appreciate the privilege of serving as part of the federal judicial system ... I have found the work challenging and meaningful," Breyer said.

COVID created an epic U.S. trade gap

Chart: Axios Visuals. Data: Census Bureau/Bureau of Economic Analysis

The details of the blockbuster fourth quarter GDP report released Thursday morning tell a vivid story of how the underpinnings of the world economy have been reshaped by the pandemic.

One example: In the arithmetic around U.S. economic output, trade acted as a more severe drag last year than it has in a generation.

Updated 1 hour ago - Technology

Pandemic gave cover to online dating scams

Illustration: Annelise Capossela/Axios

Crooked Casanovas used online dating scams to steal an estimated $500 million from lonely victims last year, according to a new analysis of government fraud data by Atlas VPN, an internet security provider.

Why it matters: The isolation of the lingering pandemic provided cover to fraudulent suitors who had an excuse for not meeting up in person even as they fleeced their would-be lovers out of gift cards, money — even cryptocurrency.