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Jeff Bezos’ brilliant PR stunt

Amazon box with a spotlight shining on it
Illustration: Rebecca Zisser / Axios

Elected officials across the country have spent the past three months falling all over themselves to show Amazon just how much their cities love the e-commerce giant and would do just about anything to house its new headquarters.

Bottom line: The real winner is Amazon, which has created a feedback loop of positive press and fawning politicians just as the company increasingly needs both.