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Bolsonaro and Trump exchanged soccer jerseys in the Oval Office yesterday. Photo: Chris Kleponis/Pool/Getty Images

Brazilian President Jair Bolsonaro won with a pro-American campaign that emulated President Trump, and the bromance was consummated yesterday with a White House visit that included a joint news conference.

The big picture: Top administration officials contend the rush to embrace Bolsonaro isn’t all about matching personalities. They say it’s about increasing trade — ideally at China’s expense — and confronting adversaries like Cuba and Venezuela.

What's happening: A senior administration official told reporters that Trump started keeping an eye on Bolsonaro early on after hearing him referred to as the "Trump of the Tropics," Axios World editor David Lawler tells me.

The extent to which Bolsonaro has embraced the right fringe of Trumpworld is interesting, Jonathan Swan points out.

  • Is there another major world leader who would dine with Steve Bannon two nights before meeting Trump?

Be smart ... Bolsonaro’s rhetoric has offended even more people than Trump’s has: He's wildly homophobic and misogynistic.

Go deeper: Jair Bolsonaro dodges questions on his sexist, homophobic history

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Go deeper

Women rise to the top at major media companies

Illustration: Aïda Amer/Axios

Several women have been tapped to lead some of the country's largest newsrooms over the past year — a promising sign of progress for an industry that's typically been slow to accept change and embrace diversity.

Driving the news: CBS News executive Kimberly Godwin was named president of ABC News on Wednesday. Godwin will be the first Black woman to lead a major broadcast news division when she takes the helm in May.

Americans will likely have to navigate a maze of vaccine "passports"

Illustration: Rae Cook/Axios

Many private businesses and some states are plowing ahead with methods of verifying that people have been vaccinated, despite conservative resistance to "vaccine passports."

Why it matters: Many businesses view some sort of vaccine verification system as key to getting back to normal. But in the absence of federal leadership, a confusing patchwork approach is likely to pop up.

The future of political advertising is connected TV

Reproduced from Centro; Chart: Axios Visuals

Political advertising has quickly begun to migrate over to connected TV (CTV), or digital and streaming television, according to new data.

Why it matters: "If the current trends of explosive growth in CTV viewership continue, we could see a tipping point where CTV makes up nearly half of political digital ad spend as soon as 2022," says Grace Briscoe, vice president of candidates and causes at Centro, a digital ad placement firm that works with hundreds of campaigns across the country.