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IPG to acquire most of Acxiom for $2.3 billion

Sarah Grillo / Axios

Acxiom, one of the largest publicly-traded ad tech firms, has sold the majority of its business to Interpublic Group (IPG), one of the largest global advertising holding companies, for $2.3 billion, the companies announced Monday.

Why it matters: It's the latest major ad tech company to go through a big sale as the data-driven advertising market continues to be squeezed by business pressure from tech giants like Google and Facebook and regulatory pressure around data privacy.