It's no surprise that the amount of internet data being created is skyrocketing, but what's important to focus on is how much of that data is"structured," meaning it's highly organized and can be easily classified or picked up by a search algorithm. According to Mary Meeker's annual tech trends report, roughly 10% of data is now structured. That's expected to reach 16% by 2020, even as the amount of data nearly quadruples.
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