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Photo: Christoph Dernbach/Picture Alliance via Getty Images

Progressive advocacy group Indivisible is publicly launching its Truth Brigade on Tuesday — thousands of active volunteers across the country who have been trained and are ready to push back on disinformation on social media, Axios has learned.

Why it matters: Paid ads and AI have been used to try to combat disinformation, but Indivisible co-founder Leah Greenberg told Axios the grassroots approach recognizes "that people fundamentally trust messages they hear from their personal contacts much more than they trust an ad on Facebook or even often a lot of news sources."

  • "This is an experiment for us in activating a network of engaged, volunteers to actually shift narratives within their own communities around the country," Greenberg.

How it works: There are new campaigns every two weeks targeting different issues plagued by disinformation. The more than 2,500 currently active members are sent explainers on a given topic by Indivisible staffers, which is used to fuel social media posts.

  • Although the Truth Brigade is only now going public, Indivisible members have already completed 32 campaigns since the pilot started. They've promoted information about Democrats election reform bill H.R. 1, pushed back against President Trump's false election claims, explained the election audit in Arizona and tackled other issues.
  • Volunteers have generated an average of more than 75 posts a day since the project began in 2020 in response to what advocates saw as a rise in disinformation.
  • While the Truth Brigade’s official campaigns are about national issues, some volunteers have used the prototype and training in creating persuasive posts to run their own local projects.

Go deeper

Facebook says U.S. is the top target of disinformation campaigns

Expand chart
Data: Facebook; Chart: Axios Visuals

Of the 150 disinformation campaigns that Facebook has caught and removed in the past four years, the U.S. has been the most frequent target by far, according to a new threat intelligence report from Facebook.

Why it matters: While most of the campaigns targeting the U.S. have originated abroad, Facebook found that a significant number of campaigns targeting people in the U.S. have originated from inside the U.S.

Updated 20 mins ago - Health

White House acknowledges U.S. will miss July 4 vaccination goal

Fireworks in New York City to celebrate the state reaching a 70% vaccination rate. Photo: Liao Pan/China News Service via Getty Images

The Biden administration acknowledged on Tuesday that it will likely miss its goal of vaccinating 70% of U.S. adults with at least one dose by July 4.

Why it matters: Despite falling short of the goal, the White House still believes most Americans will be safe to fully celebrate Independence Day, as COVID-19 cases and deaths remain at low levels throughout much of the country.

Exclusive: Quartz, NYT vets launch new media company about work

Photo credit: Emma Howells for Charter

Quartz co-founders Kevin Delaney and Jay Lauf, along with New York Times veteran Erin Grau, are launching a new media and services company called "Charter" that is centered around the future of work, the founders told Axios.

Why it matters: "There are other media companies that write about this topic — some occasionally and some more frequently, but it's one topic among many things that they do," Delaney said. "This is a driving focus for us."