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Impossible Chicken nuggets at Fuku in New York City. Photo: Katelyn Perry/Impossible Foods

Impossible Foods is out with a chicken nugget that closely mimics the taste and texture of the American fast food favorite.

Why it matters: Plant-based meat companies aren’t just after the vegan and vegetarian market. They’re thinking much bigger.

  • These companies are betting that getting closer and closer to the flavor of foods like nuggets and burgers will attract meat-eaters, too.

Driving the news: Impossible Foods’ nuggets will be available at a number of restaurants, including David Chang’s Fuku in New York City and Tal Ronnen’s Crossroads Kitchen in Los Angeles from today.

  • They’ll also be on shelves in the frozen aisle at major grocery stores like Walmart, Kroger, Albertsons, Giant and more by the end of the month.
  • The Impossible Foods product will join meatless nuggets from other brands, like Beyond Meat and Tyson Foods.

I got a taste of the new Impossible nuggets from Fuku. They were crunchy on the outside and meaty on the inside, and I could barely notice the difference between these and real chicken nuggets — especially when doused in dipping sauces.

  • The perk is that they've got 40% less saturated fat and 25% less sodium than standard chicken nuggets.

But, but, but: It’s easy enough to replicate the taste and texture of a processed meat product, like a sausage or patty or nugget. The difficult part is to mimic the muscle of an animal.

The real challenge for plant-based meat companies will be to come out with a convincing fake filet mignon or fake roast bird. For now, meatless Thanksgiving is still far away.

Go deeper

John Frank, author of Denver
Oct 22, 2021 - Axios Denver

Michael Porter Jr. emerges as prominent COVID-19 vaccine skeptic

Michael Porter Jr. Photo: Bart Young/NBAE via Getty Images

Denver Nuggets star Michael Porter Jr. steps onto the court at Ball Arena Friday unvaccinated against the coronavirus.

Why it matters: The 23-year-old shooter is emerging as one of the NBA's most vocal skeptics of the COVID-19 vaccine — and among the most prominent in Colorado.

Anti-abortion activists' Supreme Court dreams are coming true

Photo illustration: Annelise Capossela. Photos: Kevin Dietsch/Getty Images

This is the moment the conservative legal movement has been building toward for decades: The solidly conservative Supreme Court is about to hear two major abortion cases within a month of each other.

Why it matters: All of this is likely to end with significant new restrictions on abortion and a clear path for Republican-led states to win the next big abortion cases, too — the culmination of a long and bitter fight for control of the judiciary.

Felix Salmon, author of Capital
3 hours ago - Economy & Business

Trump's volatile return to the stock market

Expand chart
Data: YCharts; Chart: Axios Visuals 

Donald Trump this week became both a meme stock and a social-media entrepreneur at the same time, by announcing that a new company called Trump Media & Technology Group was going to merge with an existing company listed on the stock market.

Why it matters: The medium-term promise of Trump's media company is that it will replace Twitter for anybody wanting to keep track of Trump's messages. The short-term promise is that it can be a hot new speculative vehicle for people wanting to get rich quick in the stock market.

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