Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Denver news in your inbox
Catch up on the most important stories affecting your hometown with Axios Denver
Des Moines news in your inbox
Catch up on the most important stories affecting your hometown with Axios Des Moines
Minneapolis-St. Paul news in your inbox
Catch up on the most important stories affecting your hometown with Axios Twin Cities
Tampa Bay news in your inbox
Catch up on the most important stories affecting your hometown with Axios Tampa Bay
Charlotte news in your inbox
Catch up on the most important stories affecting your hometown with Axios Charlotte
Families at the US/Mexico border. Photo: Mario Tama/Getty Images
So far this cycle there's been more than $124 million spent on over 280,000 ads about immigration in House, Senate, and gubernatorial races, per CNN. That's five times what was spent on immigration-related TV ads in the entire 2014 midterm cycle.
Why it matters: Immigration doesn't show up as the number one issue in polls, but the ad spending by both parties suggests it'll be seared in voters' mind come Nov. 6. And both sides are hoping it'll energize their base.