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Photo courtesy of CHO

Large olive oil producer CHO is using IBM's food blockchain to allow customers to track their oil — from the orchard where the olives are grown, through the mill where they are crushed, to the facilities where the oil is filtered and bottled.

Why it matters: Assuring food safety and quality seems to be one of the most compelling uses for the much-hyped technology.

  • CHO is starting with its Terra Delyssa brand, beginning with its most recent harvest. Customers can scan a QR code to get the information on their olives.

The big picture: Olive oil, in particular, has had major issues around provenance and quality, as detailed compellingly in Tom Mueller's book "Extra Virginity: The Sublime and Scandalous World of Olive Oil" (which I happen to be reading).

Yes, but: Putting the information on the blockchain makes it decentralized and immutable, but doesn't guarantee the data is good in the first place. To do that, CHO relies on its own testing plus a third-party analysis performed on every lot of oil produced.

Our thought bubble: I get a ton of pitches touting blockchain, usually resulting in a good eye roll. But tracking and assuring the provenance of foods and medicines has always struck me as one of the more compelling uses.

Go deeper: Investors are missing out on the food industry's revolution

Go deeper

51 mins ago - Health

India crosses 1 billion COVID vaccinations milestone

A health worker inoculates a COVID-19 vaccine dose to a man wearing face mask of Prime Minister Narendra Modi in Beawar, India, in September. Photo: Sumit Saraswat/Pacific Press/LightRocket via Getty Images

India's Prime Minister Narendra Modi announced Thursday that the country's health workers have now administered more than 1 billion COVID-19 vaccines doses.

Of note: While this is a significant milestone for the country of 1.4 billion, which has been devastated by the coronavirus, only about 30% of the eligible population has been fully vaccinated against the virus, per AP. Roughly 75% has received at least one dose.

Trump says he plans to launch new social media network in 2022

Photo: Chris Delmas/AFP via Getty Images

Former President Trump on Wednesday announced plans to launch a social media network called "Truth Social," and that it would go public via a SPAC.

Why it matters: Most ex-presidents are focused on their legacies, by creating presidential libraries or engaging in philanthropic endeavors. Trump, however, remains consumed by social media.

Beauty giant Coty Cosmetics looking to sell its own branded products

Coty Cosmetics CEO Sue Nabi. Photo: Axios on HBO

Coty Cosmetics CEO Sue Nabi tells Axios the beauty giant will “probably” introduce Coty-branded products one day.

Why it matters: Coty produces some of the world’s most popular fragrances, skin care products and color cosmetics on behalf of other well-known brands, but has shied away from producing its own branded products.