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Illustration: Sarah Grillo/Axios

Roseanne Barr's reboot at ABC is gone, less than 12 hours after her racist tweet and notwithstanding ratings so strong that she picked up a congratulatory phone call from President Trump.

Why it matters: The show's cancellation came at nearly the exact same time Starbucks across the country shut down for racial bias training after two black men were arrested at a Philadelphia Starbucks.

Be smart: America has a huge amount of work to do on racism, but social media has given people who've been wronged a huge megaphone to demand change.

Freeze frame... Look at how fast Roseanne's tweet got her the axe, with the whole process taking less than 12 hours from bad tweet to cancellation:

  • 2:45 am EST... Barr sends the tweet: "Muslim brotherhood & planet of the apes had a baby=vj," a reference to Valerie Jarrett.
  • 10:33 am... Barr apologizes: "I am truly sorry for making a bad joke about her politics and her looks. I should have known better. Forgive me -- my joke was in bad taste."
  • 12:04 pm... Producer Wanda Sykes quits
  • 1:21 pm... Co-star Sara Gilbert condemns
  • 1:47 pm... ABC cancels the show, calling her tweet "abhorrent, repugnant and inconsistent with our values."
  • 2:10 pm... Disney CEO Bob Iger tweets that her cancellation was "the right thing to do."
  • Just before 3 pm... Barr's agent said in a statement it has dropped her as a client.

The big picture: The immediate action taken by ABC and Disney is a good example of how the #MeToo movement and social media have pushed American companies to be more stringent on not just sexual behavior, but bad behavior overall, Axios' Sara Fischer emails.

  • In recent months, we’ve seen companies, and especially media companies, take action against talent, staff and leadership for behavior that we now know executives knew about for a long time, or had settled in the past, or behavior that would have not been reprimanded in years past. 
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Go deeper

Students vandalize and steal from schools for viral TikTok challenge

TikTok logo displayed on a phone screen in Krakow, Poland on July 18, 2021. Photo: Jakub Porzycki/NurPhoto via Getty Images

A viral TikTok challenge is leading students nationwide to shatter mirrors, steal fire alarms and intentionally clog toilets, The Washington Post reports.

Driving the news: Dubbed the the “Devious Licks challenge, students are showing off their "devious licks" on TikTok — with a sped-up version of "Ski Ski BasedGod" by rapper Lil’ B playing in the background.

Axios-Ipsos poll: People of color face more environmental threats

Expand chart
Data: Axios/Ipsos poll; Note: ±2.5% margin of error; Chart: Sara Wise/Axios

Americans of color are much less likely than white Americans to experience good air quality or tap water or enough trees or green space in their communities, and they're more likely to face noise pollution and litter, a new Axios-Ipsos poll finds.

The big picture: Our national survey shows Black and Hispanic Americans are more likely than their white counterparts to live near major highways or industrial or manufacturing plants — and to have dealt in the past year with water-boil notices or power outages lasting more than 24 hours.

18 hours ago - Health

FDA advisory panel recommends Pfizer boosters for those 65 and older

A healthcare worker prepares a dose of the Pfizer-BioNTech Covid-19 vaccine at the Key Biscayne Community Center on Aug. 24, 2021. Photo: Eva Marie Uzcategui/Bloomberg via Getty Images

A key Food and Drug Administration advisory panel on Friday overwhelmingly voted against recommending Pfizer vaccine booster shots for younger Americans, but unanimously recommended approving the third shots for individuals 65 and older, as well as those at high-risk of severe COVID-19.

Why it matters: While the votes are non-binding, and the FDA must still make a final decision, Friday's move pours cold water on the Biden administration's plan to begin administering boosters to most individuals who received the Pfizer vaccine later this month.