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Photo: Guillaume Payen/SOPA Images/LightRocket via Getty Images

In just seven years, Netflix has revolutionized the television industry with its original content, Vulture's Josef Adalian reports.

The big picture, per Adalian: "Netflix doesn't want to be a streaming, supersized clone of HBO or FX or NBC. It's trying to change the way we watch television."

Netflix is dominating the industry
  • Netflix is spending $8 billion this year on content; it makes more TV "than any network in history."
  • It's operating in over 190 countries, Adalian writes.
  • A veteran TV-industry executive told Adalian: "The first word out of everybody's mouths in meetings is, 'How do we deal with Netflix? How do we compete with Netflix? What are they doing?'"
Their game plan
  • Netflix chief content officer Ted Sarandos told Adalian: "More shows, more watching; more watching, more subs; more subs, more revenue; more revenue, more content."
  • As viewers spend more and more time watching shows, Netflix collects data "on their viewing habits, allowing it to refine its bets about future programming."
  • Executives decide on what shows to put out based on "verticals," which are "super specific genres of film and television." They also focus on "taste clusters" or "taste communities" to help them understand how viewers are interacting with the content.
What's next
  • It's beginning to focus on an international push. Per Adalian, the company "believes it needs to offer subscribers stuff made in their own countries, by local artists."
  • By the end of 2020, Wall Street analysts are predicting that Netflix brings in 200 million subscribers. A Morgan Stanley analyst believes it will grow to 300 million by 2028.
  • Netflix is becoming more reliant on original content as studios like Disney start pulling theirs from the library.
  • Sarandos also told Adalian that eventually, Netflix will start cutting back on its spending on content.

Go deeper:

Go deeper

3 hours ago - Politics & Policy

Trump to issue at least 100 pardons and commutations before leaving office

Photo: Mandel Ngan/AFP via Getty Images

President Trump plans to issue at least 100 pardons and commutations on his final full day in office Tuesday, sources familiar with the matter told Axios.

Why it matters: This is a continuation of the president's controversial December spree that saw full pardons granted to more than two dozen people — including former Trump campaign chair Paul Manafort, longtime associate Roger Stone and Charles Kushner, the father of Trump's senior adviser and son-in-law, Jared Kushner.

  • The pardons set to be issued before Trump exits the White House will be a mix of criminal justice ones and pardons for people connected to the president, the sources said.
  • CNN first reported this news.

Go deeper: Convicts turn to D.C. fixers for Trump pardons

Schumer's m(aj)ority checklist

Senate Minority Leader Chuck Schumer. Photo: Tasos Katopodis/Getty Images

Capitalizing on the Georgia runoffs, achieving a 50-50 Senate and launching an impeachment trial are weighty to-dos for getting Joe Biden's administration up and running on Day One.

What to watch: A blend of ceremonies, hearings and legal timelines will come into play on Tuesday and Wednesday so Chuck Schumer can actually claim the Senate majority and propel the new president's agenda.

The dark new reality in Congress

National Guard troops keep watch at security fencing. Photo: Kent Nishimura/Los Angeles Times via Getty Images

This is how bad things are for elected officials and others working in a post-insurrection Congress:

  • Rep. Norma Torres (D-Calif.) said she had a panic attack while grocery shopping back home.
  • Rep. Jim McGovern (D-Mass.) said police may also have to be at his constituent meetings.
  • Rep. Adam Kinzinger (R-Ill.) told a podcaster he brought a gun to his office on Capitol Hill on Jan. 6 because he anticipated trouble with the proceedings that day.