Jul 2, 2019

How much revenue Instagram makes per American user

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Data: eMarketer; Chart: Harry Stevens/Axios

Facebook hasn't yet said whether it makes more from users on Instagram versus users on its core service, but a new report suggests that Instagram isn't providing the company with more revenue per person, at least not in the U.S., according to data from eMarketer.

Why it matters: The data shows that despite reports of slowed Facebook app usage and in the U.S., Facebook’s flagship app still monetizes users better than Instagram.

Driving the news: Instagram announced last week that it would begin placing ads over the next few months within its "Explore" tab, or the section of its app that includes tailored recommendations of posts for users to browse, watch or shop.

  • The "Explore" tab was one of the last places on the app that was not commercialized.
  • Facebook says that more than 50% of Instagram's 1 billion+ users use the Explore tab monthly.

The big picture: Instagram's push to increase ad revenue comes amid warnings from executives of slowed ad revenue growth on the main Facebook app News Feed, due to privacy issues, user saturation and less user engagement.

  • This data suggests that Facebook is continuing to grow its revenue per user in other ways, like via video ads on Watch or ads in Facebook's Marketplace section.

What's next: Facebook quietly elevated its top advertising executive David Fischer to chief revenue officer, giving him more oversight into growing revenue across all of its properties, Business Insider's Lauren Johnson reports.

For transparency: eMarketer's methodology ... "Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders."

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Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 7 p.m. ET: 5,383,582 — Total deaths: 344,077 — Total recoveries — 2,158,031Map.
  2. U.S.: Total confirmed cases as of 7 p.m. ET: 1,640,972 — Total deaths: 97,679 — Total recoveries: 366,736 — Total tested: 14,163,195Map.
  3. World: White House announces travel restrictions on Brazil, coronavirus hotspot in Southern Hemisphere Over 100 coronavirus cases in Germany tied to single day of church services — Boris Johnson backs top aide amid reports that he broke U.K. lockdown while exhibiting symptoms.
  4. Public health: Officials are urging Americans to wear masks headed into Memorial Day weekend Report finds "little evidence" coronavirus under control in most statesHurricanes, wildfires, the flu could strain COVID-19 response
  5. Economy: White House economic adviser Kevin Hassett says it's possible the unemployment rate could still be in double digits by November's election — Public employees brace for layoffs.
  6. Federal government: Trump attacks a Columbia University study that suggests earlier lockdown could have saved 36,000 American lives.
  7. What should I do? Hydroxychloroquine questions answeredTraveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

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Updated 24 mins ago - Politics & Policy

Federal judge strikes down Florida law requiring felons to pay fines before voting

Gov. Ron DeSantis. Photo: oe Raedle/Getty Images

A federal judge on Sunday ruled that a Florida law requiring convicted felons to pay all court fines and fees before registering to vote is unconstitutional.

Why it matters: The ruling, which will likely be appealed by state Republicans, would clear the way for hundreds of thousands of ex-felons in Florida to register to vote ahead of November's election.

White House announces new coronavirus travel restrictions on Brazil

Brazilian President Jair Bolsonaro with Trump, March 19, 2019. Photo: Jim Lo Scalzo-Pool via Getty Images

The White House announced that beginning at 11:59 pm ET on Thursday, President Trump would suspend entry of non-U.S. citizens who have been in Brazil in the past 14 days in an effort to stop the imported spread of the coronavirus.

Why it matters: Brazil has reported nearly 350,000 confirmed cases of the coronavirus — the second-most in the world behind the U.S. — and has emerged as a Southern Hemisphere hotspot as other heavily affected countries in Asia and Europe have managed to get their outbreaks under control.