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A butcher wrapping a dry-aged steak. Photo: Marvin Joseph/The Washington Post via Getty Images

Colorado Gov. Jared Polis sure stepped in it this time.

  • The Democrat's proclamation declaring Saturday as "MeatOut Day" is generating a national controversy with real economic implications.

Catch up quick: The proclamation says that refraining from eating animal products reduces the risk of disease and helps with climate change.

  • In response, the Colorado Cattlemen's Association launched a campaign to make it "MeatIn Day" and rural counties joined the cause.
  • The governors in neighboring Wyoming and Nebraska declared Saturday "Hearty Meat Day" and "Meat on the Menu Day," respectively.

Why it matters: The agriculture industry is Colorado's No. 2 economic driver behind oil and gas, and beef is the state's most lucrative export.

  • Oklahoma's governor said "the folks in Denver turned their back on the ag industry." He is using Polis' repeated snubs to lure stock shows and other agricultural investments.

What's new: The administration is now in damage control mode.

  • The governor's office is downplaying the proclamation as non-binding and ceremonial.
  • Polis declared Monday as "Colorado Livestock Proud Day."
  • He also shared his own brisket rub recipe and called beef jerky "his favorite snack."

Yes, but: It's not working. Polis even had the audacity to suggest his original proclamation started "a grassroots movement of support" for the beef industry.

This story first appeared in the Axios Denver newsletter, designed to help readers get smarter, faster on the most consequential news unfolding in their own backyard.

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Go deeper

Mike Allen, author of AM
34 mins ago - Politics & Policy

Biden-Putin summit: What to expect when you're not expecting much

Courtesy TIME

After a bitter blast from Russia's Vladimir Putin and tough talk from President Biden, both sides agree: Don't count on much from Wednesday's summit.

What they're saying: "We’re not expecting a big set of deliverables out of this meeting," a senior Biden administration official told reporters on Air Force One from Brussels to Geneva. "No breaking of bread."

Florida's business travel boost

Illustration: Brendan Lynch/Axios

As post-pandemic business travel comes back, experts say Florida's reopening policies should allow it to lock in a significant share of returning corporate events and meetings.

Why it matters: There's a lot of money to be made — with a lot of people itching to travel — after the sector lost $97 billion in spending last year, according to a new Tourism Economics analysis by the U.S. Travel Association.

Workers' great awakening is about more than unemployment benefits

Illustration: Sarah Grillo/Axios

Many politicians, pundits and business owners have said pandemic-era enhanced unemployment benefits are keeping would-be workers at home. But that's a much too simplistic explanation of today's employment situation.

The big picture: Many hard-hit sectors are rebounding faster than anecdotal evidence would suggest. And when jobs are hard to fill, a broader worker awakening over the past year is part of the reason.