- Sara Fischer
- May 23
How Google and Facebook drive internet traffic by topic
Data: Parse.ly; Chart: Lazaro Gamio / Axios
Why it matters: The combined size of Google and Facebook make it nearly impossible for web publishers to reach an audience without their help. But even though they rely on them for traffic, publishers research from Digital Content Next, the trade association that represents premium publishers, finds that platforms drive just 14% of revenue.
Who are the "other" referrers? Parse.ly actively tracks news referrals in a daily-updated referral dashboard. These publishers tend to drive the most traffic to news sites on a daily basis:
- Google News
- Drudge Report