Oct 30, 2017

How Facebook used a divided U.S. to pitch advertisers

Photo: Mark Lennihan / AP

During the election, Facebook broke down the U.S. into 14 political segments, spanning from left-leaning youth to pro-gun rights Tea Partiers, and gave the information to political advertisers to help them better target their ads, according to a sales pitch obtained by Alex Kantrowitz of BuzzFeed News. There were also broader buckets ranging from "very liberal" to "very conservative."

Why it matters: It's not clear how this particular pitch played out with advertisers. But more broadly, many Americans are just now getting a behind the scenes look at how online political advertising works.

Facebook told Buzzfeed: "We typically help marketers across all verticals understand audiences this way, and we briefly used this framework to help inform how a small number of marketers built their campaigns." The spokesperson added that the particular pitch was "no longer avalable."

Go deeper

Updated 37 mins ago - Politics & Policy

In photos: Protesters clash with police nationwide over George Floyd

Police officers grapple with protesters in Atlanta. Photo: Elijah Nouvelage/Getty Images

Police used tear gas, rubber bullets and pepper spray as the protests sparked by the killing of George Floyd spread nationwide on Friday evening.

The big picture: Police responded in force in cities ranging from Atlanta to Des Moines, Houston to Detroit, Milwaukee to Washington, D.C. and Denver to Louisville. In Los Angeles, police declared a stretch of downtown off limits, with Oakland issuing a similar warning.

Updated 56 mins ago - Politics & Policy

Gov. Tim Walz to mobilize Minnesota's full National Guard

Photo: Steel Brooks/Anadolu Agency via Getty Images

Minnesota Gov. Tim Walz announced on Saturday he is activating the full National Guard to respond to street violence in Minneapolis that broke out during protests of a police encounter that left a black man, George Floyd, dead.

Why it matters: This is the first time the state has activated the full National Guard since World War II. " The Minnesota National Guard told Axios in an email that up to 10,000 soldiers and airmen would be deployed after all activations and processing are complete.

Updated 1 hour ago - Science

Live updates: SpaceX attempts to launch NASA astronauts Saturday

SpaceX's Falcon 9 rocket on the launch pad. Photo: NASA/Joel Kowsky

At 3:22 p.m. ET today, SpaceX is expected to launch NASA astronauts Bob Behnken and Doug Hurley to the International Space Station for the first time.

Why it matters: The liftoff — should it go off without a hitch — will be the first time a private company has launched people to orbit. It will also bring crewed launches back to the U.S. for the first time in nine years, since the end of the space shuttle program.

Follow along below for live updates throughout the day...