Photo: Consumer Technology Association

The HBO Max team is looking at ways to make the streaming service more mobile-friendly than some of its subscription video competitors.

Why it matters: If AT&T can build an app that can successfully leans into mobile, it may be able to capture an audience that Netflix and Hulu have intentionally been less focused on, at least to date.

What they're saying: "General entertainment SVOD (subscription video on-demand) writ-large has underinvested in mobile today," EVP & GM of WarnerMedia Direct-to-Consumer Andy Forssell told Axios on stage at CES.

  • "There are phenomenal collections of short-form. If you've got five minutes to burn, I think we've got to be aggressive enough to make that a real choice versus checking your Twitter feed or whatever else that may be."
  • "We are experimenting with things that are far more social more swipey," says Forssell. "What's a good way in five minutes or ten minutes to have a great experience?

What it looks like: WarnerMedia CTO Jeremy Legg says that the company is looking to break up the traditional "endless sets of tiles" that consumers have gotten used to on subscription video interfaces with highlight features and other clips.

Our thought bubble: The second-screen opportunity for a lot of HBO content is already huge, just think about how crazy Game of Thrones Twitter can be. But getting users to develop a mobile relationship with a streaming app will be hard when the app has to compete against Instagram and Snapchat, among others.

Go deeper: A new entertainment world order

Disclosure: Axios has a TV show on HBO called "Axios on HBO."

Go deeper

Updated 24 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3:30 p.m. ET: 10,763,604 — Total deaths: 517,667 — Total recoveries — 5,522,094Map.
  2. U.S.: Total confirmed cases as of 3:30 p.m. ET: 2,715,124 — Total deaths: 128,439 — Total recoveries: 729,994 — Total tested: 32,827,359Map.
  3. Public health: What we know about the immune response to coronavirus and what it means for a vaccine.
  4. Politics: Herman Cain hospitalized for COVID-19 after attending Trump Tulsa rally — Biden downplays jobs number, rebukes Trump for ignoring health crisis.
  5. States: Florida reports more than 10,000 new coronavirus cases — 5 states saw 27% spike in heart-related deaths in first 3 months of coronavirus pandemic.

The other immune responders to COVID-19

Illustration: Eniola Odetunde/Axios

Scientists are inching closer to understanding how antibodies and immune cells are unleashed by the body in response to the novel coronavirus.

Why it matters: Natural immunity differs from that afforded by vaccination but it offers clues for the design of effective vaccines and therapies.

3 hours ago - Health

Cash can't fix the economy's problems until the coronavirus is curbed

Illustration: Sarah Grillo/Axios

There's plenty of money. It's just not moving to where it's needed.

Driving the news: Thursday's jobs report showed 4.8 million jobs created in June, but those were overwhelmingly people beginning to return to places where they had been temporarily laid off. The number of "permanent job losers" went up, not down, rising 25% in just one month to 2.8 million from 2.2 million.