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Data: Axios research; Chart: Axios Visuals

HBO Max is set to launch this Wednesday, making it the third and final major streaming service to launch during the pandemic. (Quibi launched April 6th and NBCU's Peacock launched April 15th.)

Why it matters: At $14.99 monthly, it's the most expensive offering within its competitive set. But it also launches with a slew of exclusive fan favorites, ranging from "Friends" and "The Big Bang Theory" to "Game of Thrones."

Yes, but: With existing name recognition, it should be easier for consumers to get excited about the new service, but data from Morning Consult shows that with so many options out there already, consumers aren't totally aware that their favorite shows will be included in the package.

Between the lines: The test for AT&T is how successfully it can move its current HBO subscribers from its old apps.

  • AT&T already has millions of customers that subscribe to its current streaming app, HBO Now. Millions more get access to HBO content on a different app called HBO Go with their HBO cable subscriptions.
  • AT&T will automatically upgrade existing HBO Now subscribers to become HBO Max subscribers for the same price when the service launches.
  • HBO Max gives consumers access all of AT&T's content, which includes HBO as well as content from its other cable networks like TNT and TBS. It also includes some original series and movie content from Warner Bros.

What's next: Executives have said that it hopes to reach 50 million paid subscribers by 2025.

Go deeper

Lindsey Graham challenger Jaime Harrison wants to usher in the "new South"

Jaime Harrison, the Democrat running against Sen. Lindsey Graham of South Carolina, told "Axios on HBO" that he's poised to "close the chapter on the old South" if elected in November.

Why it matters: Many people thought this Senate race was a long shot for Democrats, but things are changing quickly as polls show the contest is tightening and it's become the most well-funded race in South Carolina history, per the Post and Courier.

8 mins ago - Health

WHO: AstraZeneca vaccine must be evaluated on "more than a press release"

A medical syringe and vial with fake coronavirus vaccine in front of the World Health Organization (WHO) logo. Photo Illustration: Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

Top scientists at the World Health Organization on Friday called for more detailed information on a coronavirus vaccine developed by AstraZeneca and the University of Oxford.

Why it matters: Oxford and AstraZeneca have said the vaccine was 90% effective in people who got a half dose followed by a full dose, and 62% effective in people who got two full doses. AstraZeneca has since acknowledged that the smaller dose received by some participants was the result of an error by a contractor, per the New York Times.

Court rejects Trump campaign's appeal in Pennsylvania case

Photo: Sarah Silbiger for The Washington Post via Getty Images

A federal appeals court on Friday unanimously rejected the Trump campaign's emergency appeal seeking to file a new lawsuit against Pennsylvania's election results, writing in a blistering ruling that the campaign's "claims have no merit."

Why it matters: It's another devastating blow to President Trump's sinking efforts to overturn the results of the election. Pennsylvania, which President-elect Joe Biden won by more than 80,000 votes, certified its results last week and is expected to award 20 electoral votes to Biden on Dec. 12.