Data: Axios research; Chart: Axios Visuals

HBO Max is set to launch this Wednesday, making it the third and final major streaming service to launch during the pandemic. (Quibi launched April 6th and NBCU's Peacock launched April 15th.)

Why it matters: At $14.99 monthly, it's the most expensive offering within its competitive set. But it also launches with a slew of exclusive fan favorites, ranging from "Friends" and "The Big Bang Theory" to "Game of Thrones."

Yes, but: With existing name recognition, it should be easier for consumers to get excited about the new service, but data from Morning Consult shows that with so many options out there already, consumers aren't totally aware that their favorite shows will be included in the package.

Between the lines: The test for AT&T is how successfully it can move its current HBO subscribers from its old apps.

  • AT&T already has millions of customers that subscribe to its current streaming app, HBO Now. Millions more get access to HBO content on a different app called HBO Go with their HBO cable subscriptions.
  • AT&T will automatically upgrade existing HBO Now subscribers to become HBO Max subscribers for the same price when the service launches.
  • HBO Max gives consumers access all of AT&T's content, which includes HBO as well as content from its other cable networks like TNT and TBS. It also includes some original series and movie content from Warner Bros.

What's next: Executives have said that it hopes to reach 50 million paid subscribers by 2025.

Go deeper

Jun 21, 2020 - Axios on HBO

Preview: "Axios on HBO" interviews Stacey Abrams

On the next episode of “Axios on HBO,” Axios political reporter Alexi McCammond interviews former Georgia House minority leader and Fair Fight Founder Stacey Abrams about President Trump, police reform, the 2020 election, voter rights and much more. 

Catch the full interview on Monday, June 22 at 11pm ET/PT on all HBO platforms.

Robert Mueller speaks out on Roger Stone commutation

Former Special Counsel Robert Mueller testifies before the House Permanent Select Committee on Intelligence on Capitol Hill on Wednesday July 24, 2019. Photo: The Washington Post / Contributor

Former special counsel Robert Mueller responded to claims from President Trump and his allies that Roger Stone was a "victim" in the Justice Department's investigation into Russian interference in the 2016 election, writing in a Washington Post op-ed published Saturday: "He remains a convicted felon, and rightly so."

Why it matters: The rare public comments by Mueller come on the heels of President Trump's move to commute the sentence of his longtime associate, who was sentenced in February to 40 months in prison for crimes stemming from the Russia investigation. The controversial decision brought an abrupt end to the possibility of Stone spending time behind bars.

Trump dons face mask during Walter Reed visit

Trump wearing a face mask in Walter Reed National Military Medical Center on July 11. Photo: Alex Edelman/AFP via Getty Images

President Trump wore a face mask during his Saturday visit to Walter Reed National Military Medical Center, according to AP.

Why it matters: This is the first known occasion the president has appeared publicly with a facial covering as recommended by health officials since the coronavirus pandemic began, AP writes.