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Data: Axios research; Chart: Axios Visuals

HBO Max is set to launch this Wednesday, making it the third and final major streaming service to launch during the pandemic. (Quibi launched April 6th and NBCU's Peacock launched April 15th.)

Why it matters: At $14.99 monthly, it's the most expensive offering within its competitive set. But it also launches with a slew of exclusive fan favorites, ranging from "Friends" and "The Big Bang Theory" to "Game of Thrones."

Yes, but: With existing name recognition, it should be easier for consumers to get excited about the new service, but data from Morning Consult shows that with so many options out there already, consumers aren't totally aware that their favorite shows will be included in the package.

Between the lines: The test for AT&T is how successfully it can move its current HBO subscribers from its old apps.

  • AT&T already has millions of customers that subscribe to its current streaming app, HBO Now. Millions more get access to HBO content on a different app called HBO Go with their HBO cable subscriptions.
  • AT&T will automatically upgrade existing HBO Now subscribers to become HBO Max subscribers for the same price when the service launches.
  • HBO Max gives consumers access all of AT&T's content, which includes HBO as well as content from its other cable networks like TNT and TBS. It also includes some original series and movie content from Warner Bros.

What's next: Executives have said that it hopes to reach 50 million paid subscribers by 2025.

Go deeper

Lindsey Graham challenger Jaime Harrison wants to usher in the "new South"

Jaime Harrison, the Democrat running against Sen. Lindsey Graham of South Carolina, told "Axios on HBO" that he's poised to "close the chapter on the old South" if elected in November.

Why it matters: Many people thought this Senate race was a long shot for Democrats, but things are changing quickly as polls show the contest is tightening and it's become the most well-funded race in South Carolina history, per the Post and Courier.

Pence breaks silence to condemn Democrats' sweeping voting reform bill

Photo: Chip Somodevilla/Getty Images

In some of his most extensive remarks since Jan. 6, former Vice President Mike Pence wrote an op-ed Wednesday condemning House Democrats' sweeping election and anti-corruption proposal as an "unconstitutional power grab" by "leftists."

Why it matters: Pence has largely stayed quiet since the Capitol insurrection, during which rioters were heard chanting "hang Mike Pence" after former President Trump promoted the claim that the vice president could block the certification of the Electoral College.

Dion Rabouin, author of Markets
2 hours ago - Economy & Business

The Fed could be firing up economic stimulus in disguise

Federal Reserve governor Lael Brainard at a "Fed Listens" event. Photo: Eric Baradat / AFP via Getty Images.

Even as global growth expectations increase and governments pile on fiscal spending measures central bankers are quietly restarting recession-era bond-buying programs.

Driving the news: Comments Tuesday from Fed governor Lael Brainard suggest the Fed may be jumping onboard the global monetary policy rethink and restarting a program used following the 2008 global financial crisis.