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Reps. Alexandria Ocasio-Cortez, Ayanna Pressley, Ilhan Omar and Rashida Tlaib. Photo: Alex Wroblewski/Getty Images

A gun shop's billboard in North Carolina labeling 4 progressive minority congresswomen "4 horsemen" and "idiots" is being taken down following backlash over the ad, CNN reports.

Why it matters: The Coalition to Stop Gun Violence notes in a Facebook post that threats against lawmakers, in particular minority Congress members, are increasing. Muslim Advocates tweeted that there are already multiple, credible assassination threats and attempts on the congresswomen targeted in the ad: Reps. Alexandria Ocasio-Cortez (D-N.Y.), Rashida Tlaib (D-Mich.), Ilhan Omar (D-Minn.) and Ayanna Pressley (D-Ohio).

What they're saying: Pressley tweeted at Republican North Carolina Rep. Mark Meadows to urge him to act over the billboard:

"Racist rhetoric from the occupant of the White House has made hate our new normal. We are still vulnerable. Rep. Mark Meadows — Cherokee Guns is in your district & you and I serve on a committee together. Here’s your chance to finally do the right thing."
  • Omar said in April she has received an increase in death threats since President Trump tweeted a video edited without context of her remarks on the 9/11 attacks.
  • Ocasio-Cortez and Omar have said previously that with every critique they receive, death threats spike.

Context: The billboard appeared as the 4 freshman congresswomen have faced repeated attacks from Trump in recent weeks. The Coalition to Stop Gun Violence blames Trump's "racial rhetoric" for increasing threats on the congresswomen.

The big picture: An employee at the gun shop, Cherokee Guns, told Fox Carolina the store had been "flooded with calls from people who claim the billboard racist," but "that's not what this is about," insisting it's about socialism. However, a Facebook post from the store claims 2 of the women have "terrorist ties."

  • WTVC notes the ad agency's, Allison Outdoor Advertising, post included the now-deleted statement, "This Creative never came on managements desk for approval. We understand this is a delicate subject and we greatly apologize for it ever going up."

The bottom line: Its owner told WTVC that the billboard had brought him more business and he's now selling a bumper sticker version of the ad.

Go deeper

4 hours ago - Technology

TikTok drives new nostalgia economy

Illustration: Shoshana Gordon/Axios

Older brands, trends and technologies are making a comeback as younger consumers desperately chase slower, less chaotic times.

The big picture: TikTok's algorithm makes it easy for flashback items to resurface and quickly go viral both on its platform and eventually on other social networks.

Updated 8 hours ago - World

Reports: Up to 17 U.S. missionaries kidnapped in Haiti

Haitian soldiers guard the public prosecutor's office in Port-au-Prince earlier this month. Photo: Richard Pierrin/AFP via Getty Images

Children were among up to 17 American Christian missionaries and their relatives kidnapped by a gang in Haiti on Saturday, the New York Times first reported.

Details: The missionaries had just left an orphanage and were traveling by bus to the airport to "drop off some members" and were due to travel to another destination when the gang struck in Port-au-Prince, Haitian security officials said, per the NYT.

9 hours ago - World

Melbourne, "world's most locked-down city," to lift stay-at-home orders

Victorian Premier Daniel Andrews during a news conference in Melbourne, Australia, on Sunday. Photo: Quinn Rooney/Getty Images

Melbourne's stay-at-home orders will end five days earlier than planned, officials in Australia's second-biggest city announced Sunday.

Why it matters: The capital of the state of Victoria has had six lockdowns totaling 262 days since March last year. That means Melbourne spent longer under lockdown than "any other city in the world" during the pandemic, Reuters notes.