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JuJu Smith-Schuster of the Pittsburgh Steelers in a milk commercial. Photo: Milk Processor Education Program via AP

The coronavirus pandemic has been such a shot in the arm for Big Dairy that the "Got Milk?" ads are being brought out of retirement.

The big picture: Many Americans fully stocked their fridges in March, with sales of all kinds of milk up big compared to last year.

  • Kids who were no longer having meals at school were drinking milk at home, AP reports. Homebound adults suddenly had time for a leisurely bowl of cereal. Baking and cooking at home soared.

That trend held into the summer.

  • Dairy milk was up 21% year-over-year in March, and up 2% year-over-year in June.
  • Oat milk was up 270% to $132 million in that stretch, and almond milk, coconut milk and rice milk were also up.

Between the lines: This round of "Got Milk?" is expected to be different, AP notes.

  • TV ads feature videos culled from the Internet of people opening a gallon with their toes or jumping into a kiddie pool filled with milk and cereal.
  • In one TikTok spot, Olympic gold medalist Katie Ledecky swims the length of a pool with a glass of chocolate milk balanced on her head.

The bottom line: The dairy industry is in long-term decline, and that will probably return when Americans eventually go back to offices and schools.

  • Milk sales declined 13% from 2010 to 2018, CNN reported last year.
  • America's dairies are also closing at a rapid rate, with many small dairy farmers exiting the industry under financial duress.

But for now, at least, milk is giving some people a rare sense of normal.

Go deeper

Cuomo says words may have been "misinterpreted" following allegations of harassment

New York Gov. Andrew Cuomo at a Feb. 22 news conference. Photo: Seth Wenig/pool/AF via Getty Images

New York Gov. Andrew Cuomo issued a lengthy statement on Sunday saying he " never inappropriately touched anybody" but acknowledged that "some of the things I have said have been misinterpreted as an unwanted flirtation," after two of his former aides accused him of sexual harassment.

Why it matters: Prior to Cuomo's statement, in which he adds that he "never inappropriately touched anybody" or meant to make anyone uncomfortable, the governor's office and the state attorney general went back and forth in a public disagreement about how to investigate the allegations.

Cyber CEO: Next war will hit regular Americans online

Any future real-world conflict between the United States and an adversary like China or Russia will have direct impacts on regular Americans because of the risk of cyber attack, Kevin Mandia, CEO of cybersecurity company FireEye, tells "Axios on HBO."

What they're saying: "The next conflict where the gloves come off in cyber, the American citizen will be dragged into it, whether they want to be or not. Period."

Cedric Richmond: We won't wait on GOP for "insufficient" stimulus

Top Biden adviser Cedric Richmond told "Axios on HBO" the White House believes it has bipartisan support for a stimulus bill outside the Beltway.

  • "If our choice is to wait and go bipartisan with an insufficient package, we are not going to do that."

The big picture: The bill will likely undergo an overhaul in the Senate after House Democrats narrowly passed a stimulus bill this weekend, reports Axios' Kadia Goba.