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Illustration: Sarah Grillo/Axios

Republicans raised nearly $60 million on their new digital fundraising platform "WinRed" in April, sources tell Axios, its largest single-month fundraising haul ever.

Why it matters: The GOP is on pace to bring in roughly $400 million from small-dollar donations via WinRed in its first year of operations. Republicans have for years trailed Democrats in soliciting small-dollar donations online prior to launching WinRed.

Details: In April, WinRed brought in $59.755 million across more than 1.6 million small-dollar donations. The average donation amount was $37. About 180,000 donors went on to become campaign volunteers.

  • Currently, there are 787 Republican campaigns, ranging from local races to the presidential election, that use the tool.
  • Roughly 20,000 new Republican fundraising pages have been created on the platform since it launched.

The big picture: WinRed, which launched last July with the backing of President Trump’s re-election campaign and Republican Party leaders, is the GOP's answer to Democrats' 15-year-old online fundraising tool, ActBlue.

  • ActBlue, a payment processing software used by most of the major Democratic presidential candidates, was founded in 2004. It pioneered small-dollar donations and fundraising tracking for most Democratic candidates.
  • It was used by Sen. Bernie Sanders' 2016 primary campaign against Hillary Clinton to solicit millions of small-dollar donations.

Yes, but: While April's numbers show enormous improvement from the last presidential cycle and promise for the future of the GOP's online fundraising efforts, Democrats still trounce Republicans in small-dollar donations via ActBlue.

  • In the first quarter of this year, ActBlue raised $533 million over 4.3 million donors, while WinRed raised $129.6 million. WinRed said more that 1 million donors gave on average 3.2 times.
  • ActBlue, as of last summer, had roughly 9,000 candidates and groups that use its platform.

Be smart: WinRed was built much later than ActBlue, so its functionality is geared heavily toward modern-day mobile users.

  • WinRed's features are highly optimized for smartphone donations. In particular, the platform uses a variety of "upsell" buttons and functions that make it easier for donors to set up things like recurring monthly payments.

The botton line: WinRed has quickly been able to mobilize small-dollar donations, helping Republicans make up for years of lost ground in the small-dollar digital fundraising arena. But the GOP still has a long way to go if it wants to catch up to the Democrat's 15-year head start.

Go deeper: Tech takes over political fundraising

Go deeper

Biden campaign raises $26 million in 24 hours after announcing Harris as running mate

Joe Biden and Kamala Harris. Photo: Olivier Douliery/AFP via Getty Images

Joe Biden's campaign announced on Wednesday that it raised $26 million in the 24 hours after revealing Sen. Kamala Harris as his vice presidential pick.

Why it matters: The cash influx signals that Harris has helped the Democratic presidential campaign pick up steam. Nearly 150,000 contributors were first-time donors, according to the campaign statement.

Aug 11, 2020 - Politics & Policy

Trump trounces Biden in campaign site traffic, thanks to far-right outlets

Data: SimilarWeb; Chart: Naema Ahmed/Axios

Traffic to President Trump's presidential campaign website is more than 4x greater than traffic to Joe Biden's presidential campaign website, thanks in large part to traffic referrals from right-wing outlets like The Gateway Pundit and Citizen Free Press, according to data from SimilarWeb.

Why it matters: The data speaks to the enormous role the far-right web plays in promoting the president's ideas and his re-election campaign.

Updated 2 hours ago - Politics & Policy

House cancels Thursday session as FBI, Homeland Security warn of threat to Capitol

Photo: Eric Baradat/AFP via Getty Images

The FBI and Department of Homeland Security predict violent domestic extremists attacks will increase in 2021, according to a report obtained by Axios.

Driving the news: The joint report says extremists have discussed plans to take control of the Capitol and "remove Democratic lawmakers" on or about March 4. The House canceled its plans for Thursday votes as word of the possible threats spread.