Google is launching a new feature, called multi-faceted featured snippets, that will provide users with multiple answers to nuanced questions. For example, if a user asks about “ears popping on a plane,” they could be looking for the cause or for remedies.
Why it matters: The new rollout represents a significant update to a years-long progress of refining search results to show users the most accurate answers in relation to the intent of what they are asking.
"Overall we believe this direction allows google provide more comprehensive overview for an area," says Emily Moxley, director of product management for this feature. "We're not trying to provide every possible opinion, but we're trying to focus on providing more authoritative voices."
What's next? Google plans to expand coverage to more queries as it improves machine learning around the product, including multi-opinion queries, such as, "Is milk good for you?"
