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Data: Google Trends; Maps: Jacque Schrag/Axios

Glenn Youngkin's victory in Virginia's gubernatorial race drove a wave of Google searches throughout the state for topics related to critical race theory — including in the district of one of the most vulnerable House Democrats.

The big picture: In a first-of-its kind project we're unveiling today, one year out from the 2022 midterm elections, Axios and Google Trends will be tracking which political issues voters are searching for in each congressional district over the course of the next year.

  • Today's first look indicates that the issues conservatives want to push to the forefront, including Youngkin's focus on race and education, are resonating in vulnerable Democrats' backyards.

By the numbers: Searches related to "critical race theory" made up a bigger share of all searches last week in Rep. Abigail Spanberger's Virginia district than in any other. She's one of the GOP's top targets as they aim to retake the House next year.

  • Spanberger's district also saw a large concentration of searches for same-sex marriage, firearms and refugees. Neither her office nor her campaign responded to requests for comment.

How it works: Axios and Google Trends are tracking the districts in which a given term makes up the biggest share of all Google searches. This installment covers Nov. 2-4 — Election Day and the two days after.

  • Axios will revisit the data next year after redistricting maps are complete.

What they're searching:

  • Inflation made up a bigger share of Google searches in Rep. Steven Horsford's (D-Nevada) district than any other district. He is also a top 2022 target for the NRCC.
  • Unemployment: Nevada's 3rd, south of Las Vegas, represented by Rep. Susie Lee, a Democrat, pulled in the largest share of unemployment-related searches.
  • Immigration was biggest in Rep. Danny Davis' solidly blue 7th district in Illinois, which includes part of Chicago.
  • Abortion rights: Progressive Rep. Mondaire Jones' (D-N.Y.) district posted the most google interest in the topic.
  • "Big Lie" was most searched by constituents in Rep. Stephanie Bice's (R-Okla.) district, followed by vulnerable Democrat Lizzie Fletcher's district in Texas. Bice was among the Republicans who backed the Jan. 6 commission but pledged earlier this year not to make it a "witch hunt" against former President Trump.

What we're watching: Passage of the $1.2 trillion infrastructure bill and the fate of President Biden's larger Build Back Better social spending plan could drive searches in the coming weeks, along with schools, crime, inflation, the border, Donald Trump and Jan. 6.

The bottom line: Both parties will try to use data and technology to pinpoint issues that resonate locally and wage political battle for voters' short attention spans through the 2022 midterms.

Go deeper

Franklin County's new congressional map

Two districts make up Franklin County in the new congressional map approved by Ohio lawmakers and Gov. Mike DeWine. Photo courtesy the Ohio state legislature

Franklin County will be split into two congressional districts — one urban and one mostly rural — under a new map approved by Ohio lawmakers last week.

Driving the news: Gov. Mike DeWine signed the map into law on Friday, though one election rights lawyer has already announced plans to challenge the new district shapes in court.

  • The map separates Ohio's 11.7 million residents into 15 equally-populated districts.

Biden administration makes first move on data privacy

Illustration: Sarah Grillo/Axios

The Biden administration is launching its first big effort on privacy policy by looking at how data privacy issues affect civil rights.

Why it matters: An administration perspective on privacy policy could be key in developing a long-awaited national privacy law by putting the White House stamp on how to regulate privacy.

Axios Investigates

Exclusive: Airbnb hosts Xinjiang rentals on land owned by sanctioned group

Data: Axios research, Airbnb, Australia Strategic Policy Institute's International Cyber Policy Centre; Map: Jacque Schrag/Axios

Airbnb has more than a dozen homes available for rent in China's Xinjiang region on land owned by an organization sanctioned by the U.S. government for complicity in genocide and forced labor, an Axios investigation has found.

Why it matters: The listings expose Airbnb to regulatory risk under U.S. law. They also land yet another American tech company in the crossfire between the U.S. and China.