Photo by Aytac Unal/Anadolu Agency/Getty Images

Google said Thursday that it has recently adjusted its algorithms and the guidelines used by the people that rate its search results to elevate original reporting.

Why it matters: The moves aim to provide an incentive for news organizations to focus on fresh reporting as opposed to quick aggregation of other news reports.

Details: Google has rolled out 2 updates over the past few months.

  1. The company has adjusted its algorithms to ensure that original reporting stays near the top of search results longer.
  2. It has updated the guidelines that people use to evaluate search ratings to help them identify what original reporting looks like.
"In one section, the guidelines encourage raters to use the highest rating for reporting that provides information that would otherwise not be known if the article didn't report it out. We also ask them to look into whether a news organization has a history of high-quality original reporting. We ask raters to go behind the article, where it's coming from, who wrote it, etc."
— Richard Gingras, Google's Vice President of News

The big picture: News aggregation has become a big part of the online news business, thanks in part to the way publishers were rewarded by search and social media algorithms to deliver buzzy content, quickly.

Be smart: There's been an increase in pressure on Google and other tech companies to elevate quality news and information ahead of the 2020 election.

  • Facebook, for example, says it is investing millions of dollars to pay publishers to provide content for a new "news tab."

Yes, but: These changes by Google have long been sought by news publishers, and the platform has been working on the issue for a long time. But according to Gingras, the company's technology has improved so much over the past decade that the adjustments are easier to make now.

The bottom line: In an era when fabricated news has become a universal and bipartisan concern, lawmakers, interest groups and market forces are pushing to give content companies leverage over the technology companies that distribute the content they create.

Go deeper: Power pendulum swings back to news companies

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Updated 35 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: Obama: Trump is "jealous of COVID's media coverage" Axios-Ipsos poll: Federal response has only gotten worse.
  2. Health: Hospitals face a crush — 13 states set single-day case records last week.
  3. Business: Winter threat spurs new surge of startup activity.
  4. Media: Pandemic causes TV providers to lose the most subscribers ever.
  5. States: Nearly two dozen Minnesota cases traced to three Trump campaign events.
  6. World: Putin mandates face masks.

Louisiana braces for 3rd hurricane in 2 months as Tropical Storm Zeta nears

Municipality workers clean the streets of garbage in Playa del Carmen, Mexico, on Tuesday that was left by Zeta, which struck the Yucatan Peninsula as a Category 1 Hurricane a day earlier — causing no major damage to infrastructure. Photo: Medios y Media/Getty Images

Tropical Storm Zeta is expected to strengthen back into a hurricane and bring dangerous storm surge conditions to parts of the northern Gulf Coast on Wednesday, per the National Hurricane Center.

The state of play: Louisiana Gov. John Bel Edwards (D) requested a pre-landfall Federal Declaration of Emergency in a letter to President Trump on Tuesday, ahead of the storm's expected arrival south of New Orleans.

3 hours ago - Technology

Trump's campaign website hacked

A screenshot of the Trump campaign website after it was hacked.

The Trump campaign website briefly went down and its "About" page was modified after hackers attacked the site Tuesday evening.

The big picture: With just seven days before the election, the hackers emulated the FBI and declared on the "About" page that: "this was seized. the world has had enough of the fake-news spreaded [sic] daily by president donald j trump. it is time to allow the world to know truth." Two addresses linked to the cryptocurrency Monero appeared on the site. Trump campaign spokesperson Tim Murtaugh in a statement said no sensitive data had been exposed in the attack.

Go deeper: Twitter hack raises fears of an unstable election