SaveSave story

Google makes push into TV advertising

AP Photo/Marcio Jose Sanchez, File

Google announced Monday it will now let advertisers buy TV ads in real time through DoubleClick Bid Manager (DBM), its automated ad bidding system (similar to eBay).

The move means ad buyers will be able to buy video ads across screens of any size, and measure the impact of the TV ads through Google and YouTube searches.

Why it matters: This is the most significant step Google has taken to bridge the gap between TV and digital ad buying, something marketers have been looking to do for a long time. As video consumption moves away from TV and towards digital and mobile, this provides advertisers the ability to buy ads in an integrated fashion.

Our thought bubble: This is a necessary and forward-thinking step for Google, but it will take ad buyers some time to integrate the technology into their TV and digital buying habits.

SaveSave story

D.C.'s March for our Lives: "The voters are coming"

Protestor at D.C.'s March for our Lives.
Protestor at D.C.'s March for our Lives. Photo: Stef Kight / Axios

D.C.'s March for our Lives event is expected to see more than half a million participants.

Why it matters: While D.C. is the primary march, there are hundreds of others around the world and across the country. Led by students, the march is "to demand that a comprehensive and effective bill be immediately brought before Congress to address" gun issues, per the organization's mission statement.

Haley Britzky 6 hours ago
SaveSave story

DOJ eyeing tool to allow access to encrypted data on smartphones

Deputy Attorney General Rod Rosenstein.
Deputy Attorney General Rod Rosenstein. Photo: Win McNamee/Getty Images

The Justice Department is in "a preliminary stage" of discussions about requiring tech companies building "tools into smartphones and other devices" that would allow law enforcement investigators to access encrypted data, the New York Times reports.

Why it matters: This has been on the FBI's mind since 2010, and last month the White House "circulated a memo...outlining ways to think about solving the problem," officials told the NYT. Both FBI Director Christopher Wray, and Deputy Attorney General Rod Rosenstein, support finding ways for law enforcement to access data without compromising devices security.