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Tsering Topgyal / AP

Google has surpassed Apple as the world's most valuable brand, according to the latest Brand Finance Global 500 report, per MarketWatch. Google, which hasn't been in the No. 1 spot since 2011, saw its brand value rise 24% to $109.5 billion in 2017 from $88.2 billion in 2016. Brand Finance cites its "unchallenged" search business as the leading source of its successful advertising income.

Meanwhile, Apple has slipped into the second spot with a 2017 brand value of $107.1 billion, down 27% from $145.9 billion in 2016. The report says that Apple has lost its "luster" and is now forced to compete on a higher playing field with a number of new Chinese brands.

"Put simply, Apple has over-exploited the goodwill of its customers, it has failed to generate significant revenues from newer products such as the Apple Watch and cannot demonstrate that genuinely innovative technologies are in the pipeline" wrote Brand Finance.

Go deeper

Updated 5 hours ago - Politics & Policy

Texas governor: "All hostages are out alive and safe"

SWAT team members deploy near the Congregation Beth Israel Synagogue in Colleyville, Texas. Photo: Andy Jacobsohn/AFP via Getty Images

All four hostages have been safely released after a day-long standoff at Congregation Beth Israel in Colleyville, Texas, Gov. Greg Abbott (R) said on Saturday night.

The latest: "Around 9 p.m., the HRT — hostage rescue team — breached the synagogue, they rescued the three [remaining] hostages, the suspect is deceased," said police chief Michael Miller of Colleyville, located roughly 15 miles northeast of Fort Worth. The other hostage had been released earlier Saturday.

The new normal: Google searches reveal America's COVID shopping habits

Data: The New Normal; Google Trends; Chart: Jared Whalen/Axios

As the pandemic enters its third year, some of America's COVID-era shopping habits — including strong demand for tequila and sweatpants — are here to stay.

Driving the news: Axios worked with Google Trends and the Schema Design firm to create The New Normal, which analyzes the products Americans have Googled since 2020. Items with a lasting increase in search interest help fill in the details of what our "new normal" looks like.

Updated 10 hours ago - Politics & Policy

Omicron dashboard

Illustration: Brendan Lynch/Axios

  1. Health: Concerns grow over CDC's isolation guidelines — Experts warn of more COVID-19 variants after Omicron — WHO recommends 2 new treatments — What "mild" really means when it comes to Omicron — Deaths are climbing as cases skyrocket.
  2. Vaccines: America's vaccination drive runs out of gas— Puerto Rico expands booster shot requirements— Supreme Court blocks Biden's vaccine mandate for large employers.
  3. Politics: You can start ordering free COVID tests Wednesday — Focus group says Biden weak on COVID response, strong on democracy — Biden deploying military medical staff to help overwhelmed hospitals.
  4. Economy: America's labor shortage is bigger than the pandemic— Nurses across the U.S. strike against COVID working conditions— CDC COVID guidance for cruise ships to be optional starting Saturday — The cost of testing.
  5. States: Biden admin threatens to take back Arizona's COVID aid over anti-mask rules — Students across U.S. walkout of classes to demand safer COVID protocols — West Virginia governor feeling "extremely unwell" after positive test — Youngkin ends mandates for masks in schools and COVID vaccinations for state workers.
  6. World: Beijing reports first local Omicron case weeks before Winter Olympics — Teachers in France stage mass walkout over COVID protocols.
  7. Variant tracker