Photo credit should read LOIC VENANCE/AFP/Getty Images

Google has created a new tool to help newsrooms make coverage decisions based on real-time data of what’s being searched on Google and talked about on Twitter.

Why it matters: It’s the latest effort by a tech giant to help give newsrooms access to data that could help their businesses. Google argues newsrooms can boost user loyalty by using the tool to cover the topics they are most interested in.

Details: The tool, called Trending Topics , is available for free to any newsroom that utilizes Google’s free analytics platform, Google Analytics.

  • It shows, via a dashboard, Google Trends around key news moments, like political debates.
  • The data is captured from real-time search queries into Google and tweets that are publicly-facing.
  • The team says that due to the nature of Facebook’s backend technology, they can’t pull Facebook or Instagram posts into the tool.

The big picture: Other Big Tech giants are trying to build similar tools for news publishers to help them understand what's going viral.

  • For example, Google rival Facebook bought CrowdTangle, a tool that publishers use to see what's trending on the web, in 2016.
  • According to Amy Adams Harding — Director of Analytics & Revenue Optimization, News & Publishing at Google — the tool was built in response to a big influx of requests from publishers to give them better data insights. 

Be smart: The tool was created in part via funds from the Google News Initiative, a $300 million commitment towards helping the news industry succeed in the digital age by Google.

Here's what the new tool looks like:

Google, Picture of Realtime Content Insights dashboard
Google, Picture of Realtime Content Insights dashboard

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NYC's coronavirus positivity rate spikes to highest since June

New York Mayor Bill de Blasio. Photo: Noam Galai/Getty Images

New York City's coronavirus positivity rate has ticked up to 3.25%, its highest since June, Mayor Bill de Blasio said at a news conference on Tuesday.

Why it matters: The jump — from 1.93% on Monday — came on the first day that public elementary classrooms reopened in the city after months of closures, but guidelines state that all public schools will have to shut if the citywide seven-day positivity rate stays above 3%.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 11:30 a.m. ET: 33,423,249 — Total deaths: 1,003,008 — Total recoveries: 23,199,564Map.
  2. U.S.: Total confirmed cases as of 11:30 a.m. ET: 7,152,221 — Total deaths: 205,268 — Total recoveries: 2,794,608 — Total tests: 102,342,416Map.
  3. Health: Americans won't take Trump's word on the vaccine, Axios-Ipsos poll finds.
  4. Media: Fauci: Some of what Fox News reports about COVID-19 is "outlandish"
  5. States: Cuomo extends New York moratorium on evictions until 2021.
  6. World: More than 1 million people have now died from coronavirus — India the second country after U.S. to hit 6 million cases.
Dan Primack, author of Pro Rata
2 hours ago - Economy & Business

AppHarvest is going public

Illustration: Sarah Grillo/Axios

AppHarvest, a Morehead, Ky.-based developer of large-scale tomato greenhouses, is going public via a reverse merger with a SPAC called Novus Capital (Nasdaq: NOVSU). The company would have an initial market value of around $1 billion.

Why it's a BFD: This is about to be a "unicorn" based in one of America's poorest congressional districts. AppHarvest CEO Jonathan Webb tells Axios that the company will employ around 350 people in Morehead by year-end, and that its location allows its product to reach 75% of the continental U.S. within a one-day drive.