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Berkeleyside founders Lance Knobel, Frances Dinkelspiel and Tracey Taylor. Photo credit: Tippett Studio

A new Oakland, California-based journalism venture will launch next spring with $1.56 million in funding from the Google News Initiative (GNI), executives tell Axios. It has also raised $1.56 million from the American Journalism Project, a new, well-funded venture philanthropy nonprofit focused on local news.

Why it matters: It's the third local news organization that Google has funded this year as part of its larger $300 million effort to support journalism.

  • Unlike previous projects Google has previously backed, this initiative isn't serving a small town. Oakland has 425,000 residents and sits in Google's back yard.

Yes, but: Like many other cities across the country, Oakland finds itself reeling from the economic crisis in local news.

  • In 2016, the Bay Area News Group (BANG) merged six daily newspapers into 2 publications, leaving Oakland without its own daily newspaper. The Oakland Tribune became a part of the East Bay Times, along with several nearby local papers.
  • Bay Area News Group (BANG) is owned by Digital First Media, a local media conglomerate, which is owned by media hedge fund Alden Global Capital. Reports surfaced this year suggesting BANG was bracing for significant layoffs.

Details: The publication will launch as a website next spring with eight editorial staffers. The team plans to launch a newsletter and is exploring other mediums, like podcasts. Its name is to be determined.

  • It's being launched by the same leadership team behind Berkeleyside, a local news outlet in Oakland's neighbor town.
  • The site's editorial team will be led by editor-in-chief Tasneem Raja, a former senior editor at NPR and Mother Jones. She said she received written assurance that Google would have no input whatsoever into editorial decisions:
  • The business model will be a mix of non-profit donations, live experiences and underwriting from corporations.

The big picture: These news outlets are part of a trend in local media toward the non-profit model, which allows them to accept donations while still selling commercial sponsorships or advertising.

  • The move coincides with Berkeleyside’s conversion to a new nonprofit organization. The team is forming a new to-be-named umbrella non-profit organization, which will oversee both Berkeleyside and the new to-be-named Oakland property. The team has plans to expand this non-profit umbrella elsewhere.

Go deeper

Trump says he plans to launch new social media network in 2022

Photo: Chris Delmas/AFP via Getty Images

Former President Trump on Wednesday announced plans to launch a social media network called "Truth Social," and that it would go public via a SPAC.

Why it matters: Most ex-presidents are focused on their legacies, by creating presidential libraries or engaging in philanthropic endeavors. Trump, however, remains consumed by social media.

Beauty giant Coty Cosmetics looking to sell its own branded products

Coty Cosmetics CEO Sue Nabi. Photo: Axios on HBO

Coty Cosmetics CEO Sue Nabi tells Axios the beauty giant will “probably” introduce Coty-branded products one day.

Why it matters: Coty produces some of the world’s most popular fragrances, skin care products and color cosmetics on behalf of other well-known brands, but has shied away from producing its own branded products.

3 hours ago - Sports

NFL to end race-based testing in concussion settlements

Photo: Brett Carlsen/Getty Images

The National Football League on Wednesday reached an agreement with former players to end the controversial practice of race-based adjustments in dementia testing, AP reports.

Why it matters: The deal, which must still be approved by a judge, comes amid a broader discussion of racial inequities in health care.