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Google rolling out Snapchat-like Stories feature for AMP
Photo: Google

Google is rolling out a feature for all publishers to experiment publishing Snapchat-like "Stories," or strings of vertical video and photos, for its Google Accelerated Mobile Pages feature (AMP) in Google search. With a preview setting available to all outlets today, publishers can see how "AMP Stories" would look in Google search.

Why it matters: It's a way for publishers to expand their content strengths beyond text on Google. The new product will inevitably compete with Snapchat, which announced a few weeks ago that it will be making its Stories content available outside of its app on the web.