Feb 13, 2018

Google rolling out Snapchat-like Stories feature for AMP

Photo: Google

Google is rolling out a feature for all publishers to experiment publishing Snapchat-like "Stories," or strings of vertical video and photos, for its Google Accelerated Mobile Pages feature (AMP) in Google search. With a preview setting available to all outlets today, publishers can see how "AMP Stories" would look in Google search.

Why it matters: It's a way for publishers to expand their content strengths beyond text on Google. The new product will inevitably compete with Snapchat, which announced a few weeks ago that it will be making its Stories content available outside of its app on the web.

"When we launched Google AMP two years ago, it was a tech experience, not a creative one. Our mission was one about performance around a traditional format. Now, we're bringing visually rich content to AMP through AMP Stories."
— Rudy Galfi, product manager for AMP at Google

Starting next week, publishers will be able to preview what stories look like in AMP.

  • Publishers can create stories once and distribute them everywhere — even to their own sites and platforms to help users discover content. Google hopes to minimize technical challenges that have previously barred creators from focusing on good mobile storytelling.
  • Google says the project is part of its focus on encouraging innovation in journalism.
  • The initial testers: Mic, Hearst, Conde Nast, Wired, Time Inc., Vox, The Washington Post, CNN and Mashable.

Publishers won't be able to make ad revenue off of the format yet, but publisher-placed ads support is expected in the coming weeks.

  • Galfi told Axios, "We want to provide as much opportunity for monetization as possible. He added, "The format should eventually be able accommodate great ads."
  • He also says Google is actively working with ad networks to provide deeper ad support over time and eventually wants to sell ads programmatically — in an automated fashion — through AMP.

Go deeper

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 9 p.m. ET: 662,073 — Total deaths: 30,780 — Total recoveries: 139,426.
  2. U.S.: Leads the world in cases. Total confirmed cases as of 9 p.m. ET: 122,666 — Total deaths: 2,147 — Total recoveries: 1,073.
  3. Federal government latest: President Trump announces "strong" travel advisories for New York, New Jersey and Connecticut, rules out quarantine enforcement.
  4. State updates: Alaska is latest state to issue a stay-at-home order — New York is trying to nearly triple its hospital capacity in less than a month and has moved its presidential primary to June 23. Some Midwestern swing voters who backed Trump's handling of the virus less than two weeks ago are balking at his call for the U.S. to be "opened up" by Easter.
  5. World updates: In Spain, over 1,400 people were confirmed dead between Thursday to Saturday.
  6. 🚀 Space updates: OneWeb filed for bankruptcy amid the novel coronavirus pandemic.
  7. Hollywood: Tom Hanks and Rita Wilson have returned to U.S. after being treated for coronavirus.
  8. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk
  9. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Trump flags travel adversaries for New York, New Jersey, Connecticut

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

President Trump said Saturday night the CDC would issue a "strong" travel advisory" for New York, New Jersey and Connecticut and that a "quarantine will not be necessary."

The big picture: With more than 121,000 people infected, the U.S. has the most COVID-19 cases in the world, exceeding China and Italy, per data from Johns Hopkins. A second wave of American cities, including Boston, Detroit, New Orleans and Philadelphia, are reporting influxes of cases.

Go deeperArrowUpdated 9 mins ago - Health

Trump rules out quarantine in New York, New Jersey, Connecticut after pushback

President Trump on the White House grounds on Saturdya. Photo: Sarah Silbiger/Getty Images

President Trump tweeted Saturday night that he's decided not to introduce quarantine enforcement measures fo New York, New Jersey and parts of Connecticut, but a "strong" travel advisory will be issued for those states.

Why it matters: The president said hours earlier he was considering the move to combat the rise in novel coronavirus cases. But he received pushback, most notably from New York Gov. Andrew Cuomo (D), who told CNN it would cause "chaos." "This would be a federal declaration of war on states," Cuomo added.

Go deeper: Updates on coronavirus in the U.S.