Mark Zuckerberg. Photo: Josh Edelson/AFP/Getty Images.

Facebook rolled out its new dating vertical, called Facebook Dating, in Colombia on Thursday.

Why it matters: Its potential is huge — Facebook says 200 million users identify as single on their profiles, per Recode.

The details:

  • CEO Mark Zuckerberg wants the dating service to be for meaningful relationships, not hookups, and a majority of Facebook users polled said they would be interested in such a service.
  • The system is centered around an algorithm-powered home screen of suggested romantic matches based on everything Facebook knows about users that other apps don’t, per TechCrunch.
  • Users 18 and older will be able to create dating profiles and, once those reach a critical mass, find some matches, according to Wired.
  • There won’t be any swiping to match with profiles, unlike Tinder and Bumble.
  • The service doesn’t require downloading an additional application to your phone.
  • Facebook restricts potential matches to people located less than 100 kilometers (62 miles) away.
  • The company plans to expand the service to other countries, including the U.S., in the future.

Yes, but privacy concerns still loom over Facebook following the Cambridge Analytica scandal, and the company will need to manipulate its data to run this service.

The bottom line: Facebook's service is currently free, but there is a potential market for subscriptions. Tinder, a subscription-based dating app that launched in 2012, will make more than $800 million in revenue in 2018, per Recode.

Go deeper

FDA chief vows agency will not accept political pressure on coronavirus vaccine

Food and Drug Administration Commissioner Stephen Hahn promised that "science will guide our decision" for a coronavirus vaccine at a Senate hearing on Wednesday.

Why it matters: More Americans are expressing doubt about a first-generation vaccine, despite President Trump's efforts to push an unrealistic timeline that conflicts with medical experts in his administration.

CEO confidence rises for the first time in over 2 years

Data: Business Roundtable; Chart: Naema Ahmed/Axios

A closely-watched CEO economic confidence index rose for the first time after declining for nine straight quarters, according to a survey of 150 chief executives of the biggest U.S. companies by trade group Business Roundtable.

Why it matters: The index, which still remains at a decade low, reflects corporate America's expectations for sales, hiring and spending — which plummeted amid uncertainty when the pandemic hit.

Official says White House political appointees "commandeered" Bolton book review

John Bolton's book "The Room Where it Happened." Photo: Chris Delmas/AFP via Getty Images

A former career official at the National Security Council claims her pre-publication review of former national security adviser John Bolton's explosive book on President Trump was "commandeered by political appointees for a seemingly political purpose," according to a letter from her lawyers filed in court on Tuesday.

Why it matters: The White House fought against the publication of Bolton's book for most of the year on the grounds that it contained harmful and "significant amounts of classified information."

Get Axios AM in your inbox

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Subscription failed
Thank you for subscribing!