Survey finds wide interest in Facebook dating service

When Facebook announced it will be diving into the online dating business, it seemed like an untimely move for a company facing criticism for not respecting users' privacy. But according to data collected by user research firm Alpha, the majority of Facebook users who already use a paid or free dating app would be interested in an online dating service from the company.

Data: Alpha; Note: Survey conducted May 22, 2018 amongst 606 people who had used Facebook in the past 3 months and a dating app in the past 12; Chart: Andrew Witherspoon/Axios

Why it matters: Given Facebook’s beginnings — as an online student directory after a “Hot or Not” variant was shut down by Harvard — it’s not a surprise the social network giant wants to help users pair up.