Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

The advertising market in Asia-Pacific is growing so fast that it is expected to become the first region to surpass North America in total advertising dollars spent by 2019. Analysts credit high-speed internet penetration, as well as heavy mobile and social media adoption — particularly in Southeast Asia — for the sharp increase.

Expand chart
Data: eMarketer; Note: 2018-19 values estimated; Chart: Andrew Witherspoon/Axios

Why it matters: Because the ad market in Asia-Pacific is growing, there is more incentive for large technology companies that rely on data-based advertising revenue to invest in products and services that will increase their margins in those regions.

Triple-digit mobile ad growth and social media penetration are driving factors in advertising increases in the region.

  • Many first-time internet adopters, particularly in Southeast Asia, are accessing the web through mobile devices, which is causing a spike of mobile data to be collected in those regions. Mobile ad spend in Indonesia, Thailand and Singapore will reach $1.5 billion by 2021, up from roughly $300 million last year.
  • Facebook's largest user base continues to be Asia-Pacific by large margins. User growth there grows faster than any other region globally. Google's Sundhar Pichai noted that Alphabet revenues are up "significantly" in Asia, which is forcing the company to create region-specific products and engineering teams.

E-commerce also continues to be a big driver of digital advertising in the region. "Chinese e-commerce companies like JD.com and Alibaba, as well as US-based companies like Amazon, have been investing a lot in Southeast Asia," says eMarketer forecasting analyst Shelleen Shum. Google, for example, launched Tez, a mobile payments and commerce app in India that already has more than 7.5 million users who have made more than 30 million transactions.

China will continue to be the second-largest ad market in the world, next to the U.S., through 2019, per eMarketer and Zenith, which contributes to the region's advertising growth. Companies like Baidu, Alibaba and Tencent are focusing on mobile advertising innovations to grow the market even further, similar to what the large U.S. tech companies are doing in North America.

User backlash to sharp digital advertising increases in the region continue to manifest itself in ad blocking. As Axios noted earlier this year, mobile ad blocking is particularly high in Asia Pacific, especially in comparison to the U.S.

Go deeper

Miriam Kramer, author of Space
3 hours ago - Science

All-civilian Inspiration4 is back on Earth after flight to space

A side-by-side of the Inspiration4 crew and a shot of their capsule on the way back to Earth. Photo: SpaceX

The all-civilian Inspiration4 crew is back on Earth after their three-day mission in orbit.

The big picture: The launch and landing of this fully amateur, private space crew marks a changing of the guard from spaceflight being a largely government-led venture to being under the purview of private companies.

28 U.S. citizens depart Afghanistan on Qatar Airways flight

Passengers board a Qatar Airways aircraft bound to Qatar at the airport in Kabul on September 10, 2021. Photo: Aamir Qureshi/AFP via Getty Images

The State Department on Saturday confirmed that a Qatar Airways charter flight left Kabul on Friday with 28 U.S. citizens and seven lawful permanent residents on board.

The big picture: Friday's flight is the third such airlift by Qatar Airways since the Taliban takeover of Afghanistan, AP reports.

Updated 7 hours ago - Politics & Policy

Smaller than expected "Justice for J6" rally met with large police presence

Police officers watch as demonstrators gather for the "Justice for J6" rally in Washington, D.C., on Sept. 18, 2021. Photo: Andrew Caballero-Reynolds/AFP via Getty Images

A few hundred demonstrators were met by a heavy law enforcement presence on Saturday at the "Justice for J6" rally outside the fenced-off U.S. Capitol, AP reports.

The latest: Four people were arrested at the rally, including one person with a gun, one with a knife and two with outstanding warrants, per the U.S. Capitol Police.