Mar 11, 2020 - Economy & Business

Global entertainment market topped $100 billion for first time in 2019

Illustration: Sarah Grillo/Axios

The global entertainment market, which includes box office and in-home entertainment (streaming) revenues, topped $100 billion last year — a first for the industry, according to a new report released Tuesday by the Motion Picture Association of America.

Why it matters: It's looking unlikely that 2019's bombshell success will carry over into 2020, given the unprecedented stress that Hollywood is facing due to the global coronavirus outbreak.

By the numbers: The U.S./Canada box office was $11.4 billion in 2019. The international box office also surpassed $30 billion for the first time.

  • Global home/mobile entertainment reached $58.8 billion. 
  • Eight markets had box office totals of $1 billion or more. 
  • More than three-quarters of the population, or 268 million people, went to the cinema at least once in 2019, which is slightly up from 2018 levels.

Yes, but: The film industry is on pace to lose billions of dollars due to the deadly coronavirus outbreak around the world, according to analysts.

  • While the out-of-home entertainment industry is expected to suffer — movies, theme parks, concerts, cruises, etc., — in-home entertainment is expected to fair better with more people staying home, likely glued to their televisions.

Go deeper: Movie industry braces for major hit due to coronavirus

Go deeper

Movie industry braces for major hit due to coronavirus

Box office at Regal South Beach. Photo: Jeff Greenberg/UIG via Getty Images.

The film industry is on pace to lose billions of dollars due to the deadly coronavirus outbreak around the world, according to analysts.

Why it matters: In the U.S., the largest box office in the world, consumers who are spooked by the virus have little incentive to leave their houses to see a movie if they can stream something at home. In China, the second-largest global box office, most theaters have been temporarily closed.

Media and entertainment industries pleased with coronavirus stimulus

Illustration: Sarah Grillo/Axios

Nearly every segment of the media and entertainment industry, including movies, television, radio, news outlets and more, says it feels at least somewhat relieved by Congress' $2 trillion coronavirus stimulus package that the House is expected to vote on Friday.

Why it matters: The media and entertainment sector is heavily reliant on out-of-home venues, freelancers and in-person staffing. As a result, the industry has been completely upended by the COVID-19 pandemic.

Coronavirus forces Hollywood into uncharted territory

Illustration: Sarah Grillo/Axios

The traditional buffer that protects movie theaters from being undercut by streaming may be temporarily collapsing as Hollywood tries to salvage releases that would've otherwise been lost during the coronavirus epidemic.

Why it matters: The 90-day theatrical window — the period of time typically allocated to theaters to air movies exclusively before they go to streaming — gives theaters an edge over streaming services and helps them attract movie fans in-person.