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Democratic Senate candidates Raphael Warnock (left) and Jon Ossoff hold a drive-in rally yesterday in Conyers, Ga. Photo: Jessica McGowan/Getty Images

Ad rates in Savannah, Georgia, have soared nearly 20 times ahead of the Jan. 5 runoffs, AP reports, and Atlanta's WSB — the state's most influential television station — is charging candidates $18,000 for an ad that cost $8,000 in July.

Why it matters: The outcome of the two races will determine control of the Senate, so millions of dollars in political spending is pouring into Georgia. The cost of the twin contests could approach $500 million.

  • Already, $329 million in advertising has been spent or reserved in the state since Election Day, according to data from the ad tracking firm Kantar/CMAG.

Go deeper

Jon Ossoff wins Georgia runoff, clinching Democratic control of Senate

Photo: Brandon Bell/Getty Images

Democrat Jon Ossoff has defeated former Sen. David Perdue (R-Ga.) in Georgia's runoff race for the U.S. Senate, AP projected Wednesday.

Why it matters: The projected victory came hours after Rev. Raphael Warnock defeated Sen. Kelly Loeffler and officially secures Democratic control of the Senate. The 50-50 split means that Vice President-elect Kamala Harris would be the tie-breaking vote after Jan. 20.

Mike Allen, author of AM
Jan 5, 2021 - Politics & Policy

A tense, tectonic 48 hours

A stage goes up on the Ellipse yesterday ahead of tomorrow's pro-Trump rally. Photo: Susan Walsh/AP

The next two days look to be the most tumultuous and telling of the wild, never-ending 2020 election.

Driving the news: Twin runoffs in Georgia today determine control of the U.S. Senate. And perhaps half or more of the Republicans in Congress will cast an unprecedented number of votes to invalidate President-elect Biden’s clear win, as the House and Senate meet to certify the Electoral College votes.

Updated Jan 6, 2021 - Politics & Policy

Democrat Raphael Warnock beats Kelly Loeffler in Georgia Senate runoff

Photo: Michael M. Santiago/Getty Images

Democrat Raphael Warnock has defeated Republican Kelly Loeffler in the Georgia runoffs for the U.S. Senate, AP projected early Wednesday.

Why it matters: It's a massive, high-dollar win that brings Democrats one step closer to controlling the Senate. Democrat Jon Ossoff's bid against former Sen. David Perdue is still too early to call, per AP. Both Ossoff and Warnock need to win in order for Democrats to gain a potent 50-50 split in the Senate.